How to Track, Measure, and Get Business Value Out of Social Influence
How to Get More Value from Your Social Data
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Transcript of How to Get More Value from Your Social Data
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If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.
H. J. Harrington
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© 2013 Sprinklr. All rights reserved.
The Basics of a Winning Social Data
Measurement Context Analysis Presentation
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© 2013 Sprinklr. All rights reserved. 4
Single social data solutions are solving the data collection struggle.
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© 2013 Sprinklr. All rights reserved. 5
Measurement: Collecting the right data
1. Commit to metrics.
2. Leverage smart categorization.
3. Automate, not collate.
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© 2013 Sprinklr. All rights reserved. 6
Waiting for perfect is never as good as making progress.
-Seth Godin
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© 2013 Sprinklr. All rights reserved. 7
A consistently imperfect metric is better than a perfectly measured one.
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© 2013 Sprinklr. All rights reserved. 8
This generation’s biggest data problem isn’t processing, it’s data hoarding.
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© 2013 Sprinklr. All rights reserved. 9
Selecting the Right Context
1. Set goals based on available data.
2. Introduce situational metrics.
3. Be flexible, but also be smart.
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Situational Data : Your New Best Friend
E = - (0.62T2 + 39.2W2 + 62.4P2) + (21.8T + 184.4W + 395.4P + 94.5M - 90.25V) + 50(S +
F + 6.4)
WTF does this even mean?
VS. • If our goal is message dispersion- shares + listening volume
• If our goal is brand affinity- sentiment + likes
Easy to do + understand !
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© 2013 Sprinklr. All rights reserved. 11
If you can’t explain it to a child, your measurement if probably rubbish.
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Routine Analysis with out focus is useless.
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Delivering Great Analysis
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1. Don’t analyze boring data
2. Explore + Explain
3. Supplement with relevant quotes
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If social data isn’t changing your business….
Your data is out of focus.
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© 2013 Sprinklr. All rights reserved. 15
Good data failure is usually a result of bad data presentation.
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© 2013 Sprinklr. All rights reserved.
Presentation Matters
These Graphics are Ugly or Lack Substance. The Waste Valuable Eye Time.
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© 2013 Sprinklr. All rights reserved. 17
How to Make Data Shared Internally Consumable
1. Charts should make sense with out explanation
2. Each slide should tell one story
3. Talk tracks should be consistent
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Thank You.18