How to Get More Listings
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Transcript of How to Get More Listings
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Get More Listings – Gain Market Share
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Introduction • Why you should focus on getting listings?
• How to generate listing lead?
• What to present to the seller ?
• What to do once you get listing?
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Why you should focus on listings• Slow market is the best time to get more listings
• You can carry upto 100-150 listings in such times
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Why you should focus on listings• The time require to service listing is less than to
service buyers
• A buyer may not be able to afford the house he is looking for, but a seller would be owning one house, so that gives assurance to the broker
• Buyers are fickle and sellers are real
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Why you should focus on listings• Buyers approach the broker who has maximum
listings so it pays for carrying a huge inventory
• Maximum options to buyers help them take a quicker decision
• All the marketing investment you do will get more effective as for any kind of buyer inquiry you generate, probably you have a matching property
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Why you should focus on listings• Less competition : as the market slows down most
of the brokers are chasing buyers and sellers are not approached
• Sellers sometimes need money and you may get a “distressed” seller
• Some sellers may agree to give double brokerage for the buyers agent also.
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How to generate listing lead
Approach your contact base
• Past clients
• Circle of influence
• Small time builders
• Investors
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Free appraisal• Do free property appraisal
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Do an education campaign• 10 things you should take care before selling your home
• How to right price your home
• Seller’s guide
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Postcard campaign– Just listed/ just sold cards
– In your focused market
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Expired listings
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Mass email campaign• There are companies which offer one mass email
services from 5 paisa to 10 paisa..
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Social media• Facebook / Twitter through your own network and
profile updates
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Leaflet marketing• This has to be done in your geographical area and
has to be done repeatedly.
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Advertisement in newspaper• Most costly way and would get out of geography.
• However may be useful in case of the target is niche market like: – Warehouse
– Luxury penthouses
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What to present to the seller ?• Meet the seller and present how you can help him
sell the property – First meeting at his home
– And remaining meetings at your office
• Ideally if the property is good and right priced, you should aim to get an exclusive mandate.
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CMA data• Comparative Market Analysis:
• Properties near by and of same class
• Very important to price the property at a lower rate than the market.
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What to present
• Marketing plan for the property: – Open house
– Advertisement
• Use RE/MAX brand
• Offer more services
• Be informative
• Set yourself apart from your competition
• Use office tools
• How to stage the property
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Send seller testimonials • Get some testimonials from your past customers
• Make a 4 page document mentioning all the testimonials.
• Send it after the meeting.
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Send pre-listing packet• A seller guide
• Checklist
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What to do once you get listing?
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Whatever committed in listing presentation
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Online list on RE/MAX portal and other online portals
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Send the property to various network
• RE/MAX / Local association
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Schedule an Open house
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Make a YouTube video
• Each gmail account has a free YouTube channel
• Make a small video of property and upload on the same YouTube channel
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Write a blog• Each property listing should have a blog
• Its free
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Make Slideshare• Make a PPT and upload
• Use keywords which match the property
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Make a Facebook page• Put content which is useful to the client regularly
• upload property video link
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Domain name for each listing• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM
• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM TO THE LISTINGS TO GET WONDERFUL SEARCH ENGINE RESULTS
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Thank You