How to Get LinkeIn
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Transcript of How to Get LinkeIn
How to get
Global explosion
www.twosocial.com
1 in every 4.5 minutes online is spent on Social Media
Nielsen Australia Online
Social Media reach
Country Unique audience (000) Reach
Brazil 28,806 84%
Italy 22,766 81%
Spain 21,261 79%
Japan 48,203 78%
France 30,733 77%
USA 151,743 77%
UK 29,842 74%
Australia 10,443 73%
Germany 31,115 66%
Switzerland 2,627 65%
www.twosocial.com
Nielsen Australia Online
Social Media
UM Wave 4 and 5Nielsen Australia Online
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%read 29.0%
write
65%belong
80.0%watch
40.2%listen
No10Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
No6Aus*
Social Media
www.twosocial.com
Blogging
Microblogging
Networks
Video
Forums
700 million members
200 million members
120 million members
3 billion views each day
www.twosocial.com
Linkedin in Australia
2,000,000professional members
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8/17/2011
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Does your organisation use Social Media to recuit
Source Jobvite 2011www.twosocial.com
Which Social Networks is your organisation using?
18Source Jobvite 2011www.twosocial.com
How does your organisation use these channels
Source Jobvite 2011www.twosocial.com
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www.twosocial.com
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$91.22
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Social advertising (now defunct)
www.twosocial.com
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Social advertising (now defunct)
www.twosocial.com
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So what next?
• New content aggregation
• Daniel Roth, Digital Editor, Fortune
• Job application plugin
• ‘Apply with LinkedIn’ button added to corporate careers sites
• Acquisitions?
• Yammer
• Socialware
• Viadeo
• Slideshare
• Customer Relationship Management?
• 100 million names and numbers
• Biggest professional database in the world
www.twosocial.com
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Summary
As an individual
• Complete 100% of your Profile
• Use the LinkedIn Integrated Apps
• Network
• LinkedIn is all about the Connections
• Join Groups
• Get involved and add value
• Follow organisations you are interested in
As an organisation
• Create and manage Company Page
• Consider whether a Group would add value and how?
• Follow individual guidelines in reverse!
www.twosocial.com
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