How to get featured by Apple & Google
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How To Get Featured By Apple & Google www.AppAgent.co
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Transcript of How to get featured by Apple & Google
How To Get Featured By Apple & Google
www.AppAgent.co
Founder at AppAgentHi! I’m Peter Fodor
‣ Mobile game marketeer ‣ Former co-founder at Flow Studio ‣ Launched 13 games and apps ‣ Reached 7 000 000 downloads ‣ Featured by Apple, Google, Microsoft & Amazon
Game Monetization Positioning & key message
App Store Optimization
Segmentation & re-engagent
Business Development
User Acquisition Media OutreachApple & Google featuring
AppAgent
Tweak Lukas Korba
Clients
Why is it good to be What is important about being Who is in charge of getting How to get
featured
$ 1 000 000
For free 3 hacks worth
Why is it good to be What is important about being Who is in charge of getting How to get
430 games every day
Source: PocketGamer.biz@petrfodor #gic15
Boost@petrfodor #gic15
Unique product
Soft launch data
Latest technologies
App presence
Communication
TimingWhat
@petrfodor #gic15
Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing80% of the
featuring is game originality and
execution
Tweet this!
@petrfodor #gic15
Soft launch is about risk reduction both for you and Apple/Google
Timing
Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
Using the latest Apple & Google technologies significantly increases chances for featuringUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
An awesome icon, perfect screenshots,
memorable name and a video is a must have.Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
Be active and pitch managers 1-2 months
before the launchUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
Avoid high seasons, national holidays and big
releasesUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15
To whom should I talk to at ?
Who
@petrfodor #gic15
Managers
Editorial
Dev relations
@petrfodor #gic15
Million hack I.$@petrfodor #gic15
Tweet this!
“Email Hunter” Chrome extension Search LinkedIn “App Store Manager”
@petrfodor #gic15
‣ Look and originality are more than numbers
‣ Featuring for 1-2 weeks
‣ Best New Games, Best New Updates, Collections, Editor’s Choice.
‣ Featuring on D1 and later in collections
‣ You never know…
@petrfodor #gic15
Tweet this!
Step 1 Step 4Step 2 Step 3 Step 5
@petrfodor #gic15
‣ An exclusive launch
‣ The very latest iOS tech (Metal, ReplayKit, App Thinning)
‣ Heavy use of the A9 chip
‣ An optimization for iPhone 6S+ and iPad Pro
‣ Sub 100 Mb builds
‣ Localizations
How to please Tim?
50 000 & 750 000
downloads
Nice but what about ?
@petrfodor #gic15
Dev relations local
Dev relations regional
Indie games
Biz dev
Editorial
@petrfodor #gic15
‣ Data: retention & ARPU from softlaunch
‣ 10 000+ downloads, 4.2+ rating, Play S.
‣ Featuring for 1 week, often after the launch
‣ New and updated games, collections…
‣ Editorial team sends a review of the game
@petrfodor #gic15
‣ Android shaped icon is a must
‣ Video without Apple logos/badges/devices
‣ Simultaneous launch on mobile platforms
‣ Play Services integration
‣ At least one non-manipulated screenshot per device
‣ AdMob and Google Analytics is nice to have
‣ Localizations
How to please Larry?
35 000 downloads in a week
How to catch their attention?
How
@petrfodor #gic15
1. Proof
Award
Previous success
Team track record
Game preview
Data from softlaunchUser quotes
@petrfodor #gic15
2. Story
Game
Development
Character
Team
Related to the manager
@petrfodor #gic15
Michael Vandorf
Michael,
Million hack II.$@petrfodor #gic15
Tweet this!
Million hack III.$@petrfodor #gic15
Leverage featuring to get media attention and remind them of your game.
Tweet this!
@petrfodor #gic15
“Hey Anna, I just wanna remind you about Ocean Blast. The game has just been featured by Apple in Best New Games in the US. Would you like to give it a try?”
@petrfodor #gic15
Yeah, I’ve made it! What’s next?
When
@petrfodor #gic15
Have a post-launch marketing plan. Featuring isn’t everything!
Tweet this!
@petrfodor #gic15
key takeaways5Summary
@petrfodor #gic15
‣ Product is king ‣ Outstanding presentation ‣ Think like Apple & Google ‣ Communicate actively ‣ Post launch marketing
5@petrfodor #gic15
AppAgentMobile Games Marketing
www. .co
@petrfodor / +420 739 632 848
HIRE M
E!
#gic15
