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Transcript of How to get ahead in Analytics Jonathan Moxham – Database Marketing & Analysis Manager British Red...
How to get ahead in Analytics
Jonathan Moxham – Database Marketing & Analysis Manager
British Red Cross
What is an analyst?
> Not just a job title…> Business Analyst, Fundraising Analyst, Business Intelligence Developer, Data
Planning Manager, Fundraising Insight Manager, Marketing Analyst, Marketing Statistician, Strategic Marketing Analyst, Database Executive, Reporting Analyst, Database Marketing Officer, Fundraising Database Manager, Web Analytics Manager, Fundraising Researcher, Strategic Insight Analyst
> Definition of an analyst:
Workers who use statistics, rigorous quantitative or qualitative analysis, and information modelling techniques to shape and
make business decisions
What is the job of an analyst in Fundraising?
> Performance monitoring> Campaign reviews, KPI reporting
> Financial and supporter volume forecasting and predictive analysis tools
> Life-time Value Analysis and Modelling> In-depth attrition analysis tools> Trend and benchmarking reporting> Supporter and Company Profiles
> Segmentation
Types of analyst role in Fundraising?
> The All Rounder (£25k - £45k)> Database Manager, Fundraising Analyst> MS Excel/Access, SQL, Fundraising Database> Management skills> Not devoted to analysis, selections/imports/development role too
> Data Analyst (£25k - £32k)> Entry Level - Graduates with a numerate degree> Bright, enthusiastic, excellent communications skills> Understanding of reporting tools e.g. Business Objects, Excel, Tableau> Strong desire to work in the sector or cause
Types of analyst role in Fundraising?> Senior Data Analyst (£32k - £39k)
> 3 – 5 years experience> Understand the workings of the business through structure and flow of its
information> Experts in data creation, manipulation, interpretation and use> Project management> Strong analytical ability
> Data Analysis Manager (£37k - £50k)> 7 – 10 years experience> Coaching and staff development> Strong consulting and relationship skills. > Demonstrates business value of analysis> Statistical Analysis and Modelling experience (SPSS/SAS)
Types of analyst role in Fundraising?
> Strategic Insight Analyst (£40k - £55k)> Technical adept (SAS, SQL, SPSS)> Strong relationship and consulting skills> Able to make analysis progress
> Drive, intellect, ambition, curiosity
> Qualitative and Quantitative analysis experience
> Head of Analysis/Insight/IG (£40k - £70k)> Champion analytical techniques and technologies> Strong business acumen and appreciation of analytical techniques> Great people skills> Establish long term strategies and specify how to achieve them> Provide guidance to IT
Analyst – Market Trends
> Demand is high
> Competition is high> … but the number of analysts are low
> Salaries are going up
> Functions, roles, and descriptions are changing
> Technology is changing, data volumes and complexity going up
Analyst – Market Trends - Commercial
Harnham Search – Salary and Data Guide 2012
Strategies for recruitment
> Recruitment Agencies> Datatech> Progressive> Direct Recruitment> Harnham Search> Flow Claritas> Harris Hill
> Networking, social media, head hunting
> Selling the positives of the sector
HOW TO GET AHEAD HOW TO GET AHEAD IN ANALYTICSIN ANALYTICS
DAMION DEANSDAMION DEANS
HAIGH CONSULTANTSHAIGH CONSULTANTS
• WHAT MAKES A GOOD ANALYST?WHAT MAKES A GOOD ANALYST?
• RECRUITMENT BARRIERSRECRUITMENT BARRIERS
• SALARY GUIDESALARY GUIDE
• WHAT MAKES A GOOD CV AND SOME WHAT MAKES A GOOD CV AND SOME WIDER RECRUITMENT TIPSWIDER RECRUITMENT TIPS
WHAT MAKES A GOOD ANALYST?WHAT MAKES A GOOD ANALYST?
ENQUIRING MIND - CONSTANTLY LEARNINGENQUIRING MIND - CONSTANTLY LEARNING
STATISTICAL & ANALYSIS KNOWLEDGESTATISTICAL & ANALYSIS KNOWLEDGE
COMMUNICATION SKILLSCOMMUNICATION SKILLS
TECHNICAL SKILLS:TECHNICAL SKILLS:• SASSAS• SQLSQL• SPSSSPSS• VBA, etcVBA, etc
COMMERCIAL SENSECOMMERCIAL SENSE
RECRUITMENT BARRIERSRECRUITMENT BARRIERS
GRADUATES GRADUATES
RECRUITMENT ‘PROCESSES’RECRUITMENT ‘PROCESSES’
UNREALISTIC EXPECTATIONUNREALISTIC EXPECTATION• CLIENTSCLIENTS• CANDIDATESCANDIDATES
SKILLS-SETSSKILLS-SETS
RECESSIONRECESSION
IMAGINATIVE APPROACHIMAGINATIVE APPROACH
SALARY GUIDESALARY GUIDE
GradeGrade Charities Charities CommercialCommercial
Entry levelEntry level £17-23K£17-23K £21-25K£21-25K Junior AnalystJunior Analyst (1-3 yrs)(1-3 yrs) £22-28K£22-28K £25-32K£25-32K Data Analyst (3-5 yrs)Data Analyst (3-5 yrs) £28-36K£28-36K £32-45K£32-45K Senior AnalystSenior Analyst (5-10 yrs)(5-10 yrs) £36-45K£36-45K £45-70K£45-70K Analyst ManagerAnalyst Manager £38-60K£38-60K £60-85K£60-85K Director of InsightDirector of Insight / / £85-£85-
130K130K
WHAT MAKES A GOOD CVWHAT MAKES A GOOD CV
THE BASICSTHE BASICS
CONCISENESSCONCISENESS
GAPSGAPS
DO JUSTICE TO YOUR EXPERIENCE & CAREERDO JUSTICE TO YOUR EXPERIENCE & CAREER
BE INTERESTING. NOT QUIRKY.BE INTERESTING. NOT QUIRKY.
YOU DO NOT NEED TO HAVE JUST ONE CVYOU DO NOT NEED TO HAVE JUST ONE CV
DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’
RECRUITMENT TIPSRECRUITMENT TIPS
RESEARCH YOUR TARGETRESEARCH YOUR TARGET
BE AWARE OF TIME DELAYSBE AWARE OF TIME DELAYS
DEADLINES & APPLICATIONSDEADLINES & APPLICATIONS
FOLLOW UPFOLLOW UP
NETWORKNETWORK