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How To Get A Job In PR - LCC Lecture
59
[email protected] www.stimsonsarah.com www.facebook.com/sarahstimson www.taylorbennettfoundation.org @GoooRooo
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Transcript of How To Get A Job In PR - LCC Lecture
[email protected] www.stimsonsarah.com www.facebook.com/sarahstimson www.taylorbennettfoundation.org @GoooRooo
HOW TO GET A JOB IN PR • Skills • CVs • Job applications • Interviews • Networking • Surviving the first 12 months
SKILLS
WRITING
SKILLS
MEDIA
KNOWLEDGE
SKILLS
SOCIAL
MEDIA SAVVY
SKILLS
TIME
MANAGEMENT
SKILLS
ORGANISATIONAL
SKILLS
SKILLS
TEAM PLAYER
SKILLS
TAKE
RESPONSIBILITY
SKILLS
DON’T BE PRECIOUS
SKILLS
THINK AHEAD
CV
PERSONAL
DETAILS
CV
EDUCATION
CV
EMPLOYMENT
HISTORY
CV
ADDITIONAL
INFORMATION
John Doe 123 Smithson Street, London, E1 6JK [email protected] 07755 5550555
www.johndoe.com @JDoe1982
EDUCATION 2014 University of the Arts, BA Public Relations, 2:1 2010 St Mary’s College, A Levels, French (A), English (A), History (B) 2008 Kingsland High School, 10 GCSEs including English (A*), Maths (C) EMPLOYMENT Jan 2014 – Present Fun PR Firm, Intern • Collating media coverage • Use of Gorkana database to manage media lists • Supporting the consumer PR team on client accounts which include Lucozade,
Durex, Red Bull, Aunt Bessie and Cadbury • Preparing presentations for new business pitches • Competitor client research • Drafting press releases Jun – Sept 2013 Really Great PR Company, Intern • Calling journalists for story sell-ins • Administrative support for the corporate PR team • Compiling press clippings • Social media research • Researching b2b media for story hooks
August 2010 BPP Events, Waitress (summer job) ADDITIONAL INFORMATION Languages: Fluent in French Sports: Captain of university hockey team Art: Particular interest in modern art and the work of Tracey Emin Charity: Ran a marathon for the MS society raising £2,500. Volunteer at a soup kitchen
CV
TWO PAGES
CV
PROOF READ
CV
EVERYONE HAS
AN OPINION
CV
STATEMENT
OF FACT
JOB APPLICATIONS
33
JOB APPLICATIONS
UNDERSTAND THE ADVERT
JOB APPLICATIONS
SPECULATIVE APPLICATIONS
JOB APPLICATIONS
GREAT COVER
LETTER
JOB APPLICATIONS - Which role you’ve applied for - Why you’re a good candidate
for the role - Why you want to work there
JOB APPLICATIONS
EXPERIENCE
TRUMPS EDUCATION
JOB APPLICATIONS
CREATIVE
APPLICATIONS
JOB APPLICATIONS
Creative PR application – Laura Tosney
Another creative PR application
– Graeme Anthony
INTERVIEWS
BE ON TIME
INTERVIEWS
BE PREPARED
INTERVIEWS
USE THE ADVERT/JOB DESCRIPTION
INTERVIEWS
BE
ENTHUSIASTIC
INTERVIEWS
BEING NERVOUS IS OKAY (INVEST IN ANTI-BAC HAND GEL)
INTERVIEWS
DIFFICULT QUESTIONS
INTERVIEWS
CRAP (BUT REALLY COMMON)
QUESTIONS
INTERVIEWS
ALWAYS ASK
QUESTIONS
INTERVIEWS
SEND A
THANK YOU
NETWORKING
START ONLINE
NETWORKING
TWITTER FACEBOOK LINKED IN
NETWORKING
BLOGGING
NETWORKING
FACE-TO-
FACE
NETWORKING
BE BRAVE!
NETWORKING
PEOPLE LOVE TO
TALK ABOUT THEMSELVES
NETWORKING
FOLLOW UP
NETWORKING
GIVE BEFORE YOU RECEIVE
NETWORKING PERSONAL
CONTACTS ARE MUCH MORE
LIKELY TO READ YOUR JOB
APPLICATION
SURVIVING THE FIRST 12 MONTHS
BE SOMEONE OTHER PEOPLE
WANT TO WORK WITH
SURVIVING THE FIRST 12 MONTHS
BE ON TIME
SURVIVING THE FIRST 12 MONTHS
HAVE GOOD
GRACE
SURVIVING THE FIRST 12 MONTHS
DO MORE THAN IS
ASKED OF YOU
SURVIVING THE FIRST 12 MONTHS
BE HUMBLE…
SURVIVING THE FIRST 12 MONTHS
…AND BE
AMBITIOUS
SURVIVING THE FIRST 12 MONTHS
VOLUNTEER
SURVIVING THE FIRST 12 MONTHS
ASK
QUESTIONS
SURVIVING THE FIRST 12 MONTHS
BE BRAVE!
SURVIVING THE FIRST 12 MONTHS
LEARN…
SURVIVING THE FIRST 12 MONTHS
…AND TEACH
SURVIVING THE FIRST 12 MONTHS
YOU DON’T HAVE TO STAY THERE
FOREVER
[email protected] www.stimsonsarah.com www.facebook.com/sarahstimson www.taylorbennettfoundation.org @GoooRooo
