How to Get $100k in 30 Days, Tami Reiss, Good 2 Great Product Strategy

@tamireiss #JustNotSorry

Just Not SorryA Lean/Agile Case Study

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@TamiReiss


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220,000+ users200+ countries

@tamireiss #JustNotSorryThe Minimum Viable Product

A Gmail app that highlights words like “just” and “sorry” as you are composing your email.


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Lean Validation (Steven Cohn)


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Iteration 1

Highlight

@tamireiss #JustNotSorryThe Minimum Viable Product

A Gmail app that highlights words like “just” and “sorry” as you are composing your email (and strips out the highlighting before you send it).


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Iteration 2 + 3

Dotted Line with Explanation


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Trigger Words – v1

★ Just★ Sorry★Actually★ I think ★ I’m no expert ★Does that make sense?


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Beta Test Responses

“Brilliant...When can I share this with my team?”


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BUGS!!!


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LAUNCH!!!


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Landing Page 1


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Landing Page 2


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Twitter Optimization

“I signed the #JustNotSorry pledge to send more effective emails in 2016, join me!”

“I’m leaving just and sorry in 2015, I’m #justnotsorry. Join Me!”


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Landing Page 3


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Iteration 4 (current)

Orange Dashed Line (still with Explanation) Entire rewrite of protocols to fix bugs


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Trigger Words – v3

• Just

• Sorry

• Actually

• I think / We think

• I feel / I believe

• In my opinion

• I’m no expert / We’re no experts

• Does that make sense?

• Try / Trying*

• Apologies / Apologize / Forgive

• I should

• Kind of / Sort of

• Yes, but

• Literally

• Very


● VALIDATE WITH REAL USERS● BUILD SMALL BUT USEFUL● ITERATE BASED ON FEEDBACK

KEY TAKEAWAYS

bit.ly/just-not-sorry

https://chrome.google.com/webstore/detail/just-not-sorry-the-gmail/fmegmibednnlgojepmidhlhpjbppmlci?hl=en-US

How to Get $100k in 30 Days, Tami Reiss, Good 2 Great Product Strategy

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