How To Generate An Effective Loyalty Program For Magento Site

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How To Generate An Effective Loyalty Program For Magento Site Provided By Mageworld A Leading Magento Provider

Transcript of How To Generate An Effective Loyalty Program For Magento Site

Page 1: How To Generate An Effective Loyalty Program For Magento Site

How To Generate An Effective Loyalty Program For Magento Site

Provided By Mageworld A Leading Magento Provider

Page 2: How To Generate An Effective Loyalty Program For Magento Site

Outline

1• What should you reward your customers for?

2• How should you allow your customers to use

their rewards?

3• How should you promote your customer

loyalty program?

Page 3: How To Generate An Effective Loyalty Program For Magento Site

1. What should you reward your customers for?

Non-purchasing behaviors or events

• Signing up, subscribing to newletters / social networks

• Birthday• Etc…

Purchasing activities

• Buying products

Referral

• Referring to others with having new purchases or registration

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2. How should you allow your customers to use their rewards?

 Set up the value of reward points as well as the spending rules to control the cost of the loyalty scheme: Point/currency exchange rate Maximum points allowed per account Minimum points required to be redeemed per purchase Setting spending rules based on product’s attribute or on shopping

cart price.

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2. How should you allow your customers to use their rewards?

Some tips to run a reward program effectively: Do not set too many conditions of a spending rule Points exchange rate needs to be simple and easy to calculate Encourage customers to purchase more by expand the scope of

using reward points Encourage customers to promptly use points by setting points

expiration.

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3. How should you promote your customer loyalty program

On official online store

A banner at your

homepage

A specific page

On the social networks

Facebook, Twitter,

Instargram,

Sources popular with

your audience.

Advertising

Remarketing with Google

adwords

Email marketing, rich media

ads