How To Generate An Effective Loyalty Program For Magento Site
Transcript of How To Generate An Effective Loyalty Program For Magento Site
How To Generate An Effective Loyalty Program For Magento Site
Provided By Mageworld A Leading Magento Provider
Outline
1• What should you reward your customers for?
2• How should you allow your customers to use
their rewards?
3• How should you promote your customer
loyalty program?
1. What should you reward your customers for?
Non-purchasing behaviors or events
• Signing up, subscribing to newletters / social networks
• Birthday• Etc…
Purchasing activities
• Buying products
Referral
• Referring to others with having new purchases or registration
2. How should you allow your customers to use their rewards?
Set up the value of reward points as well as the spending rules to control the cost of the loyalty scheme: Point/currency exchange rate Maximum points allowed per account Minimum points required to be redeemed per purchase Setting spending rules based on product’s attribute or on shopping
cart price.
2. How should you allow your customers to use their rewards?
Some tips to run a reward program effectively: Do not set too many conditions of a spending rule Points exchange rate needs to be simple and easy to calculate Encourage customers to purchase more by expand the scope of
using reward points Encourage customers to promptly use points by setting points
expiration.
3. How should you promote your customer loyalty program
On official online store
A banner at your
homepage
A specific page
On the social networks
Facebook, Twitter,
Instargram,
Sources popular with
your audience.
Advertising
Remarketing with Google
adwords
Email marketing, rich media
ads
Generate Your Loyalty Program With Mageworld Extension
Magento Reward Points Pro