1. 1. Generate $5k-$15k from your event app Allan Isfan, CEO, MyEventApps @isfan @myeventapps
2. 2. Agenda Introduction The numbers (WOW!) Social = mobile Sponsorship Exhibitor/vendor services SuperApps Profit Equation Summary 2
3. 3. 3 Smartphones are the fastest spreading technology in history! More smartphones than toothbrushes! 4x more new phones bought per day than babies born More smartphones than PCs
4. 4. 4 Were well into the post PC world There are now more smartphones than computers!
5. 5. 5 More media consumption on smartphones per day than any other medium! Amazing no?
6. 6. 6 http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of- generation-y-owns-smartphones.html Nearly doubled from 2013 to 2014 Some demographics nearing 90% smartphone penetration and 55+ ramping fast!
7. 7. Mobile Only Internet Generation 25% of U.S. mobile users are part of the mobile only internet generation! Increasing number of people are mobile only, i.e. almost never use computers to go online
8. 8. Source: 11mark Mobile is about CONVENIENCE, not just mobility Case in Point 75% of Americans use their mobile phones in the bathroom
9. 9. 9 Apps are eating mobile web While mobile websites are getting better, native apps are growing in popularity faster: mobile = apps
10. 10. 10 MPI research state of the event apps 2014
11. 11. 11 MPI research state of the event apps 2014
12. 12. Circet 12
13. 13. 13 How to generate Revenue from Social
14. 14. 14 78% of users are Mobile! And 30% user are MOBILE ONLY Have you considered charging sponsors and exhibitors for exposure on your Facebook Page?
15. 15. 15 75% Mobile! Have you considered charging sponsors and exhibitors for sponsored tweets?
16. 16. 16 #feo2014 #celtic #livemusic 15 Mobile Only! Have you considered running a sponsored Instagram contest?
17. 17. 17 Founder Quote intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating. 10 Mobile Only! Snapchat is coming on strong learn about it for now by using the services.
18. 18. 18 Vine is Mobile Only! It is popular 6 second video platform (i.e. fun and easy). Have you considered running a sponsored Vine video contest?
19. 19. 19 Follow the Money
20. 20. OUR ULTIMATE GOAL? 20 We want to PAY you to use our app
21. 21. 5 Top Revenue Generating Techniques 21 Charge for download1 Free with In-App purchases Ad Networks Sponsorship Exhibitor/Vendor Tools & Promotions 2 3 4 5 These three options are not appropriate for most organizations
22. 22. 10 App Sponsorship Tips 1. Apps are cool 2. In-app logo opportunities 3. Activations! 4. Mobile & Social Contests 5. Promote early and often 6. Include in ALL promos 7. Your audience matters 8. Make it Exclusive 9. Educate 10.Get help 22
23. 23. 1. Apps are cool! 23 People download 100M apps per day!!!
24. 24. 2. Many In-App Opportunities to place logos Welcome Home Banners Mapvertising FrameItCam Enter Contest Photo Contest Win a car lease from Tesla! Your email Submit Activations Flash app for entry to an exclusive night sponsored by Exclusives Push Notifications
25. 25. Displayed for 3 seconds First impressions matter! 25 Welcome page
26. 26. Main navigation High visibility Can include an offer 26 Home page
27. 27. Clickable banner Include as many as you want Set display time on per banner basis Get stats on impressions and clicks 27 Banner
28. 28. Branded pins to promote sponsors Each pin leads to a full page that can include sponsor information and promotions 28 Mapvertising
29. 29. Get their attention even when app is not active Ideal for a sponsor or exhibitor that is attending your event and wants to drive traffic 29 Push Notifications
30. 30. Win a car lease from Tesla! Your email Submit Provide something in exchange for your email Can be a service, prize, discount or contest Sponsors LOVE this! 30 3. Sponsor Activation: contest Win a car lease from Tesla!
31. 31. Request contact info (email, phone etc) and/or a passcode to enable the VIP badge VIP badge is built into the app 31 3. Sponsor Activation: VIP Access Win a car lease from Tesla! Flash app for entry to an exclusive night sponsored by
32. 32. Custom Frame wraps a user photo Shareable Fun Social Optional Contest 32 4. Mobile & Social Contests: ex FrameItCam Photo Booth Rib is part of the frame! Cool!
33. 33. Submits sponsored photo to a contest Optionally run contest on Facebook or Twitter Prize can be provided by sponsor 33 4. FrameItCam Contest
34. 34. 5 & 6. Promote Early, Everywhere & Often and be sure to include the app sponsor 34 Download the app, sponsored by ABC
35. 35. 7. Your audience matters - Sponsors love stats! 35 Downloads from each store App downloads by store Upgrades Country Facebook Demographics Reach App Usage Launches by device Language Pictures Taken, Shared Features Used
36. 36. 8. Make it Exclusive Try to sell to ONE exclusive app sponsor (can still sell advertising) Lock in for multiple years Sweeten the deal (tickets, VIP ) Year round? 36
37. 37. 9. Educate Show them a demo of an app! Communicate the numbers & trends Let them know everything is measurable Make what they are getting clear (we can help) 37
38. 38. 10. We Can help! 38 We help by providing sponsorship PowerPoint templates, videos and a new portal we cant discuss publicly yet
39. 39. Exhibitor Services: many ways to generate $ 1. Featured exhibitor 2. Enhanced listing 3. Videos 4. In app messaging 5. Meeting requests 6. Integrated QR scanner 7. Gamification 8. Lead capture 9. CRM Integration 10. Pre-event outreach (via app) 39 Generating revenues from exhibitors is where the money is for events with tradeshows
40. 40. 40
41. 41. Think year round The SuperApp 41 http://myeventapps.com/superapp/ Imagine providing a sponsor year round exposure on top of your event! That is the goal of our SuperApp
42. 42. Profit Equation Savings from print ($1k-$3k) + sponsorship ($5k-$10k) + exhibitor fees ($5k-$10k) cost of app ($5k-$7k) 42 PROFIT
43. 43. 5 Key Points 43 Sponsorship1 Exhibitor/vendor services2 SuperApp3 Profit: $5k-$15k4 Were here to help!5
44. 44. 44 Have questions? Please contact me: Allan Isfan, CEO, MyEventApps @isfan @myeventapps