How to Generate 1200 Real Estate Leads a Week From...
Transcript of How to Generate 1200 Real Estate Leads a Week From...
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How to Generate 1200 Real Estate Leads a Month From Facebook Using a Simple
Minimalistic Strategy
SPECIAL CLASS:
by TOYIN OMOTOSO
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Why Leads?
Real estate properties are high priced.
So, they usually require more than one contact with the prospect before the sale
is Made.
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Leads = Money
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Actually...
Quality Leads = Money
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So, How Do You Get Quality Leads From Facebook?
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INTRODUCING:
The KISS Strategy
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K – Keep
I – It
S – Simple
S - Stupid
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TOOLS NEEDED:
- A Facebook Account
- A Debit Card to Pay FB
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FREE LEADS:
Start by informing people on your FB/Instagram list that might
be interested
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STEP ONE:
Setup a Facebook Page for Your Business
https://www.facebook.com/pages/create
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Setting Up Your Facebook Page:
-Come up with a simple name that also speaks authority
- Use a high quality profile photo
- Put up a cover photo (Canva)
- Call to action (Get in touch)
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(1) Come Up With a Simple Name that Also Speaks
Authority:
TIP: Use a combination of words like property, home, house + Location + Your
Name
-E.g. Affordable Lagos Home Deals
- Suggest More
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(2) Use a Nice Looking & High Quality Profile Photo:
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(3) Put Up a Great Cover Photo that Describes Your Business:
-You can do this using the free tool at Canva.com (850 x 315px)
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(4) Setup your call to action:
TIP: Edit to “Call Now” or “Contact Us”
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STEP TWO:
Create a marketing post with a call to action and pin it
at the top of your page
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Step THREE:
Set Up and Run a FB Ad Via Your Page
- Objectives (Lead ads, Message, conversions)
-Targeting
-Attractive Image
- Your Advert itself
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Choose Objective:
LEAD ADS
Lead adverts allow you to generate leads without the need to leave Facebook
And you get leads cheaper!
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Target the Right Audience:
(1) Start with a custom audience of qualified leads that you already have. Then generate a lookalike for this audience
(2) Target by focusing on age range, marital status and locations.
Age Range – E.g. Over 30?
Marital – Married?
Location – Lagosians, Nigerians living overseas
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Test to Get the Right Audience
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Use Attractive Images:
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Creating the Advert Message Itself:
What you say in your advert matters a lot.
Two Type of Adverts:
1. Info based lead generation ads
2. Interest based lead generation ads
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Info Based Lead Generation Adverts:
Here, you are giving out quality & helpful information to create trust and authority – which
makes it easier to sell to them
E.g. 7 things you should look for before buying Lagos land from any real estate company
How to get up to 30% discount when buying land in Lagos or Ogun State
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Interest Based Lead Generation Ads:
Here, the focus of the advert is on special deals
E.g. Looking for special land deals in Lagos? We can help
Become a Lagos Landlord this Year For Lesser Cost. Learn More
Get 1 plot of land worth N1m for free at Ottolakeswhen you refer 4 people. Learn more
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Info to Collect:
- Full Name
-Email Address
- Phone Number
-Location
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Downloading your leads from Facebook
- Go to the FB Page you are using for the campaign
- Click on Publishing Tools
- Click on Forms Library
- On the right, you’ll see all of the forms that you’ve created. Click the Download link next to your form to download your leads in CSV format.
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How to Use Your Leads
- Run retargeting Facebook Adverts
- Follow up via Email
- Use the date to create lookalike audiences that -you can help your targeting
-Call them
- Contact them via whatsapp & Messenger
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If you generate 1200 leads a month at N40 per lead and end up converting
just 12 (1%) of them
1 Plot of Land (Ottolakes) – N1mCommission per plot – N250,000
Promotion Costs – N100,000
Commissions – N3,000,000
Net Profit – N2,900,000