How to gain real traction online
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Transcript of How to gain real traction online
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• Who they are?• What are their pains?• How do you solve their
problem?• What sites do they frequent
online?
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*Exclusive*• What you do, who you are in 5
words or less.• Customers – How many and why
they care.• Competitors – Who they are and info
about them.• Selling points above customer• Bigger competitors are legit
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• Help others• Speak at
conferences
• Blog regularly• Comment on
influencers
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• Skilled and Talented
• Experience• Collaborative• Problem Solvers• Understand The
Market• Intuitive• Communicative• Discipline• Part of the culture
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• Press• Affiliates• Guest Posts• Word of
Mouth
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How We Scaled Organize.com• Affiliates• PPC
• Pinterest• SEO
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How We Are Scaling Hostt.com• Guest Posting• Press• SEO• Affiliate
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Affiliates• Shareasale.com ($550
setup and $25/month)• Cj.com ($6000 setup and
$500/month)• Pepperjam.com ($3000
setup and $250/month)
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Social Media• Pinterest• Facebook• Twitter• Google+
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SEO• Fresh content is king, links are queen
• Focus on phrases, not single keywords
• Design IS important, factor in SEO
• Don’t buy links• Think quality over quantity
for blog posts• .edu links are gold
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SEO• Seo takes time• Hosting is important, fast
sites = better customers• Title tags, descriptions
and headers are important
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