How to Fundrais ing During a Cris isM a r c h 2 5 , 2 0 2 0

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ANSWERING YOUR QUESTIONS TODAY

Kimberly O’Donnell, MS, CFREManaging Director of Professional Services and Lead Fundraising Coach

Kimberly.odonnell@networkforgood.com202.627.1616

Janet Cobb, MA, CFRE, CNPPersonal Fundraising Coach

Janet.cobb@networkforgood.com773.558.1493

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AG E N DA

• W H Y Y O U M U S T C O M M U N I C A T E R I G H T N O W

• A D J U S T I N G Y O U R C A M P A I G N S T O F I T A

C R I S I S

• L E V E R A G I N G N E W M E T H O D S O F

C O M M U N I C A T I N G

• N E T W O R K F O R G O O D T E M P L A T E S T O H E L P

WHY YOU MUST COMMUNICATE RIGHT NOW

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• Appeal for direct service for impacted populations:• People want to help – giving is a way to help during social

distancing and shelter-in-place.

• Donations are UP!

• Urgency is key - don’t talk about months from now

• If your organization is in need people who care want to help

• Non-appeal communications:• Let them know you are still providing services

• Offer value-add to the community – how can you help them during this time?

This Photo by Unknown Author is licensed under CC BY-NC-ND

ADJUSTING YOUR CAMPAIGNS TO FIT CRISIS

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• Be aware/empathetic of the crisis

• Be vulnerable and authentic

• Be Urgent

• Be donor-centric

• Demonstrate impact of crisis on your beneficiaries

The events this past month have been very unsettling for us all. Nevertheless, at Org Name, we are on the front lines responding to the most critical needs. Just like you, we are adjusting, daily, to real change.

Our everyday routine has been radically modified to accommodate the ever-evolving developments of the COVID-19 virus pandemic. But our children and seniors must be fed, and our homeless neighbors sheltered.

Will you make an urgent gift today to provide food and medicine to our children and seniors? And shelter for the homeless?

ADJUSTING YOUR CAMPAIGNS TO FIT CRISIS

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• Be aware/empathetic of the crisis

• Be vulnerable and authentic

• Be Urgent

• Be donor-centric

• Demonstrate impact of crisis on your beneficiaries

• Count your ‘we’ vs ‘you’

• 5th or 6th grade reading level –don’t explain too much

In an attempt to help fray the strain on our operations and continue to provide much-needed services to our clients, we are initiating an envelope fundraising campaign and invite you to participate.

Your donation made through the enclosed envelope today will go directly to the delivery of food, medicine, and shelter for those who need it most, right now.

VS

ADJUSTING YOUR CAMPAIGNS TO FIT CRISIS

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VS

Now, more than ever, we need the assistance of our great friends like you. Keeping our services open without strain on operations is unfortunately not possible right now. Before this crisis, times were tough, but we always managed to keep the doors open, the lights on, and ministries provided for with your help. So, we are calling on our faithful friends who have helped us in the past and who are looking for some way to help now; to help again.

Now, more than ever, I need your assistance. Delivering food and medicine to children, seniors, and the homeless must continue.

I didn’t expect this extra strain on critical services, but each day more people need help. Your gift today will make all the difference. Can you help?

LEVERAGING NEW METHODS OF COMMUNICATING

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• Direct Mail

• Email

• Text Messaging

• Video

• Phone

• Social Media Posts –boost

• FB or IG Live

• Hand-written notes?

N E T W O R K F O R G O O D T E M P L AT E S TO H E L P – L A U N C H I N G I N S I D E D O N O R M A N A G E M E N T S O O N !

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NETWORK FOR GOOD TEMPLATES TO HELP

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NETWORK FOR GOOD TEMPLATES TO HELP

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12This Photo by Unknown Author is licensed under CC BY-NC

QUESTIONS