How to fix your online reputation tips for 2013

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Three Crucial Online Business Trends for 2013

• Three essential online business trends for 2013



• Why they are important:– Generate more leads – Get more business



• Three essential online business trends for 2013 are:– Online reputation management– Online content marketing – Online video marketing



• How did the trends develop?– Revolve around a company’s online

presence. – More customers and clients searching and

looking online



• Why online trends are important– Drive lead development– Important for sale strategies – Engage with user



• Online Reputation Management and Repair– 2012 brought awareness about the

importance of online reputations and that online reputations could be repaired



• Online Reputation Management and Repair– 2013 will see online reputation management

and repair become more important to day-to-day business



• Online Reputation Management and Repair– Review Sites

• Yelp, Amazon and other review sites gained more users and importance.



• Online Reputation Management and Repair– Important for business

• Professionals and small- to medium-sized businesses will focus on online reputation management

• Will be regular part of doing business • Will be a major focus of lead generation process to

close sales.



• Online Reputation Management and Repair– How it will be used

• Word of mouth recommendations will continue to be important

• Will be supplemented with developed online reputations• Potential clients will use mobile or local searches looking for

professionals such as doctors, lawyers, dentists, financial advisors, etc.

• Clients will check their online presence, reviews and search results before deciding to work with them



• Online Content Marketing– Why the change?

• Recent and anticipated continued shifts in Google searches

• Search engine optimization techniques have been forced to change drastically

• The old way of SEO cannot be the main focus of driving traffic and generating business leads



• Online Content Marketing– In 2013, content will be king



• Online Content Marketing– What is online content marketing?

• Generating good information• Fresh and timely• Targeted writing



• Online Content Marketing– Where is online content marketing used?

• Blogs• Articles• Press releases • Web site text



• Online Content Marketing– Posting pure promotional announcements

or general information is less important – Could even be a liability in 2013.



• Online Content Marketing– Results

• Best way to generate site traffic • Get more leads• Connects with users• Develops a positive online reputation



• Online Video Marketing– Essential to business development– Will rise as the explosion of video online

continues



• Online Video Marketing– Video in 2013 will be used more by

professionals and businesses – Builds a great online presence– Static “talking heads,” will be substituted

by engaging but brief video tailored to solving a specific problem for the client or user.

How to fix your online reputation tips for 2013

Business

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