How to Fix Three Common eCommerce Problems
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Transcript of How to Fix Three Common eCommerce Problems
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How to Fix Three Common eCommerce Issues
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Growing an eCommerce business is difficult. There are lots of problems
you might have to deal with.
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Everybody’s business is a little different.
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But, there are three problems that every eCommerce business must
learn to solve...
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Problem #1: How do I get more traffic to my
eCommerce site?
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Focus on different strategies for the different types of traffic.
• Organic Search • Paid Search • Social Media • Link Referral
• Direct Direct traffic is when someone goes
directly to your site by typing in the
domain.
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Increasing organic search traffic is all about search engine optimization...
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• Only use themes that create SEO-optimized HTML.
• Build links to your site from other authoritative sites.
• Research and target search keywords that are relevant to your business.
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Learn more about search engine optimization at Moz.com.
Beginner’s Guide to SEO
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Increase paid search traffic by increasing your paid search budget
and optimizing your ads.
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Learn more about paid search advertising at Wordstream’s PPC
University.
PPC University
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Increase social traffic by building an engaged social media audience.
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Learn more about social media strategy with the Social Pros podcast.
Social Pros Podcast
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Increase link referral traffic by creating such good content that
people want to link to it!
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You can build more links by...
• Answering relevant forum posts with links • Asking others for reviews or links • Starting an affiliate program
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Increasing direct traffic by improving overall brand awareness
& word of mouth.
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If more people are going directly to your site it suggests that your
brand’s recognition is growing.
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Problem #2: How do I get more conversions (sales) from the traffic I have?
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Make your site less confusing...
• Use a logical URL structure • Navigation should reflect URL structure • Display rich, informative product attributes • Every important page can be linked to
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Use strong, clear calls to action that tell your site visitor exactly
what you want them to do.
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Consider running A/B tests to measure different calls to action.
• Optimizely • Convert.com • Adobe Target
• Visual Website Optimizer
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Improve your product data...
• Use consistent language • Stay true to your brand
• Describe products in your customers’ terms
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Try to meet the same expectations you would for a shopper in your
brick & mortar store.
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Problem #3: How do I make sense of all of this
data I have?
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Managing data gets complex when you...
• Sell though multiple webstores • Sell from brick & mortar stores • Sell on marketplaces like Amazon
• Sell to business customers
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Decide where to master the 5 key types of data...
Shipping Inventory
Customer Order Item
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Choose best-of-breed point solutions that integrate using modern interfaces and APIs.
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Consider a multichannel integration platform to connect
those systems.
This is what we do best!
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eCommerce is complicated.
But it doesn’t have to be!
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Learn how nChannel can help you simplify eCommerce!