How to Fix Broken Ad Models - Innovators' Summit · ads w/ sound Large sticky Ad density higher...

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How to Fix Broken Ad Models March 25, 2019

Transcript of How to Fix Broken Ad Models - Innovators' Summit · ads w/ sound Large sticky Ad density higher...

Page 1: How to Fix Broken Ad Models - Innovators' Summit · ads w/ sound Large sticky Ad density higher than . pARSEC Ad Gallery. OUR FORMAT Politely Interruptive Creative. Parsec captures

How to Fix Broken Ad ModelsMarch 25, 2019

Page 2: How to Fix Broken Ad Models - Innovators' Summit · ads w/ sound Large sticky Ad density higher than . pARSEC Ad Gallery. OUR FORMAT Politely Interruptive Creative. Parsec captures
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IN U.S. PUBLISHER REVENUE WAS LOST DUE TO AD BLOCKING LAST YEAR

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IN GLOBAL PUBLISHER REVENUE WASLOST DUE TO AD BLOCKING LAST YEAR

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The downward spiral

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Ad format do’s and don’ts

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The Solution: Immediate, Relevant and Engaging

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The upward spiral

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Thank You