How To Find The Best Keywords

How to Find the Best Keywords

Ted Prodromou

www.netbizexpert.com

Copyright © 2008 NetBizExpert.com

What are keywords?

According to wikipedia.com• A keyword is a word or concept with special

significance, in particular any word used as the key to a code or used in a reference work to link to other words or other information.

• The term keyword in reference to Search Engine Marketing (SEM) usually refers to a word or phrase (combination of words, such as ‘Internet Business Consultant') used to find relevant and useful web pages.

http://en.wikipedia.org/wiki/Word

http://en.wikipedia.org/wiki/Concept

http://en.wikipedia.org/wiki/Key

http://en.wikipedia.org/wiki/Code


How does Google use keywords

You type a keyword or phrase into a

search engine


And you’re directed to web pages containing relevant content


Keyword Tools

• www.wordtracker.com – paid service• www.freekeywords.wordtracker.com – free• https://

adwords.google.com/select/KeywordToolExternal - free tool from Google

• www.google.com/trends - free tool from Google• www.google.com/trends/hottrends - free tool

from Google• www.thirtydaychallenge.com – free training

http://www.freekeywords.wordtracker.com/

https://adwords.google.com/select/KeywordToolExternal




http://www.thirtydaychallenge.com/


Wordtracker – www.wordtracker.com

• Paid subscription service– Pay by the week, month or year

• Comprehensive keyword research tools• Gives great suggestions for variations of search

terms • Estimates the number of daily search results

based on data from second tier search engines – Estimates can be very inaccurate

• Click here for a demo of Wordtracker

http://www.wordtracker.com/


Free Wordtracker – http://freekeywords.wordtracker.com/

• Free tool that gives you a list of keyword variations and estimated daily search results

• Estimated daily search results can be inacurate

• Good tool to get you started and give you ideas for more keyword phrases

• Click here for a demo of Free Wordtracker

• Free tool that gives you a list of keyword variations and estimated daily search results

• Estimated daily search results can be inacurate

• Good tool to get you started and give you ideas for more keyword phrases

• Click here for a demo of Free Wordtracker

http://freekeywords.wordtracker.com/




Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal • Free tool that gives you a list of keywords and

related keyword phrases• Shows you Advertiser competition, previous

month’s Search Volume, and Average Search Volume

• Does not give you actual traffic numbers, just Google’s interpretation of Low, Average and Above Average traffic rank

• Click here for a demo of the Google Keyword Tool





Google Trendswww.google.com/trends

• Free tool that shows you the trend history of keyword phrases

• Shows a News Reference Graph which tells you how often the keyword phrase was mentioned in the news

• Shows a Search Volume Graph that tracks the monthly search volume for the keyword phrase

• Shows the most popular Regions, Cities and Languages of the search phrases

• Click here for a demo of Google Trends

http://www.google.com/trends

http://www.google.com/trends


Google Hot Trendswww.google.com/trends/hottrends

• Free tool that shows you the hottest keyword phrase searches on Google in real time

• Shows the top 100 hot keyword searches

• Gives Related Searches, Peak Time of searches and Location of searches

• Click here for a demo of Google Hot Trends

http://www.google.com/trends/hottrends


30 Day Challengewww.thirtydaychallenge.com

• Free video-based training that teaches you now to build an online business and earn at least $10 within 30 days

• They teach you how to generate traffic using free social media websites

• They have a great browser toolbar that has direct links to useful tools, training, podcasts and social networking websites

• Sign up and download the toolbar

http://www.thirtydaychallenge.com/


Homework

• Sign up for the 30 Day Challenge and install the browser toolbar

• Watch the 30 Day Challenge videos daily• Research keywords for your niche and develop

a list of 100 keyword phrases in an Excel spreadsheet

• Find at least 5 blogs or forums related to your niche and start commenting on the posts. Don’t promote your business. Just answer questions and add to the conversation. Add a signature to your profile that contains your website URL.


Call Schedule

• Wednesday January 9th at 6 PM Pacific, 7 PM Mountain, 8 PM Central, and 9 PM Eastern – How to Supercharge Your Blog

• Friday January 11th at 9 AM Pacific, 10 AM Mountain, 11 AM Central, and Noon Eastern – Introduction to Social Media

How To Find The Best Keywords

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