How to Find Quality Bloggers on a Particular Topic?
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Transcript of How to Find Quality Bloggers on a Particular Topic?
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How do you find quality bloggers on a particular
topic?
Personal BlogsPersonal Blogs Corporate BlogsCorporate Blogs
Diaries of one’s lifeParticular periodRequire more
researchGood for reaching
particular demographic
Written by and associated with company
Company and industry news
Ex. GoogleShould avoid
Blogosphere
Topical Blogs
Journalistic in natureUpdated more frequentlyEx. Amateur Gourmet, Autoblog and the
Unofficial Apply blogEasy to findTightly focussedMore accustomed to being contacted by
marketers
Tools to Locate Blogs
Metrics
Name of the blogBlogger’s nameBlog URLContact detailsTopics the blog coversRegional range of blogPitch Policy describing
how the blogger likes to be approached
Notes
Google PageRank“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of search results.”
(www.PRChecker.info)
Google Trends
Technorati
http://technorati.com
Search engine that focuses on blogs
112.8 million + blogs
Searches blog content for keywords and phrases
Ranking of blog
Alexa
Owned by Amazon.com
Provides information about web traffic to websites
Can only monitor user behaviour of those who installed Alexa Toolbar in their browser
Sample group too small to be useful
Only appeals to particular demographic
RSS Subscribers
Audience who agree to receive blog posts, podcasts, videos etc.
Most loyal in community
FeedBurner to measure number of RSS subscribers they have
Track subscribers behaviour
“Chicklet”
Subjective Indications
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