How to find online audiences for your collections, The Netherlands Institute for Sound and Vision
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HOW TO FIND ONLINE AUDIENCES FOR YOUR COLLECTIONS
Transcript of How to find online audiences for your collections, The Netherlands Institute for Sound and Vision
HOW TO FIND ONLINE AUDIENCES
FOR YOUR COLLECTIONS
ROADMAP
http://www.tzunami.com/wp-content/uploads/2013/07/sharepoint_roadmap.jpg
138,932 hrs of film and video, 310,566 hrs of audio and 2,418,872 photo’s.
DIGITIZED COLLECTIONS
FROM PUSH TO PULL
Impression of ‘Ter Land Ter Zee en In De Lucht’, 6 jun 1983, fotovlop_FTA001031755 From: ‘Spoorloos’ , 15 okt 1995, FTA001062021_011_con
CHALLENGE: DOUBLE OUR ONLINE REACH
WHAT IS ONLINE REACH?
Reaching a browser?
…or getting through?
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THE A-TEAM
THE SECOND WORLD WAR
THE SECOND WORLD WAR
WHAT WE WANTED TO ACHIEVE
Find good rulers to measure with
Create a cycle of learning and improving
Achieve more ‘online reach’ through this
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WHEN A PLAN COMES TOGETHER
MEASURING QUALITY
FACEBOOK EXPERIMENTS
REACH OUT & CONNECT
WHAT DIDN’T WORK?
Roadmap: GLAM - Radio Orange - How to ‘Wikimedia’ – Successful - Lessons learned
WIKI OUTREACH CASE: RADIO ORANGE
GIVE BACK WHAT WE CAN
Brewster Kahle, Internet Archive
“UNIVERSAL ACCESS TO ALL KNOWLEDGE”
GLAM
Galleries, Libraries, Archives & Museums
Our aim:
Adopt community methods
Strengthen relationship with the Wiki-community
More contributions to relevant wiki-articles
GLAM-WIKI
2. WHAT IS RADIO
ORANGE? WHY THIS
COLLECTION
RADIO ORANGEWhat is it? Why this collection?
HOW DID WE GET IT ONTO WIKIMEDIA?
182 .wav files, 22 audiofiles, 25 articles
9000 pageviews in July & August
12,09% usage
(The average usage of Dutch GLAM
collections on Wikimedia is 7%)
HOW SUCCESSFUL WERE WE?
Better audio-infrastructure
Timing is important
Quantity of the set
Thematic unity
Community help:
categorizing, mapping
where there’s a will, there’s a way!
LESSONS LEARNED
fotovlop_FTA001018227
Now:
Sound and Vision biggest contributor
for video
Target:
more audio/radio:
Radio "the Netherlands
Revived", Radio the Brandaris, NIROM
all Dutch radio broadcasts during WW2 online 2015
STILL ADDING CONTENT
Pick a theme with a ‘hook’
Choose a strategy that matches your goals
Keep experimenting and learning
Reaching out is not only a necessity
it is also truly rewarding!
CONCLUSIONS & KEY TAKE AWAYS
fotovlop_FTA001051259
PUTTING COLLECTIONS ONLINE
ONLINE AVAILABILITY
ONLINE PRESENTATION OPEN REUSABILITY
CAMPAIGN ELEMENTS
