How To Find Effective Substitutes to Represent Your Business
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Transcript of How To Find Effective Substitutes to Represent Your Business
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How To Invite a Good
Substitute Mike Darnell
BNI United Bangkok
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Goal:
Ensuring you’re represented effectively even when you’re required to be absent from your chapter
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Why do I need a substitute?
1. GIVE a source of referrals to compensate for your absence
2. GAIN a guarantee you’ll be remembered
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Avoid substitutes that won’t represent your company well: 1. Competes with your
chapter members
2. Unlikely to provide referrals
3. Always a substitute, never a member
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Send a substitute that will do a great job of representing you:
1. Team member or employee
2. Business person friend or family
3. Happy customer, happy customer, happy customer…
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A happy customer is likely to GIVE you a great testimonial and will GAIN referrals from your chapter
Being a substitute isn’t a chore. It’s a PRIZE!
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The Keys to Substitute Success…
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Help them look good!
GIVE good preparation,
GAIN great substitution.
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How to prepare your substitute: 1. Explain the basic concept of BNI
2. Provide the details of your meeting: – Where, When, Who…
3. Explain how to present themselves
4. Explain how to present your business
– Provide them with a written version of your 60 seconds. Prepare it in advance
– Walk them through it
– Bring them as your guest beforehand
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THANK YOU! See you next week…
: ) Mike Darnell BNI United Bangkok The Key Performance Indicator Blog