How to Ensure that Sales Training Sticks
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Transcript of How to Ensure that Sales Training Sticks
CRITICALSales Management Actions to Ensure Sales Training Sticks
Sales Training programs too often fail to deliver the desired business results
Sales professionals will likely forget 80% of training material within 90-120 days after training is delivered
Failure is
frequently caused
by a lack of
expectations after
training
clear
key question to ask before
launching a new
Sales Training
program
The
before, during
and after the
training
What will Sales
Managers
do
Before the Training Sales Managers should:
Preview the Training
Communicate the Training
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Review the training material and understand the post-training reinforcement plan
Ask questions
before participants are involved
Discuss critical responsibilities to reinforce concepts and skills
During the Training Sales Managers should:
Be Visible and Participate
Minimize disruptions
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4
Attend and participate in training to…
Send a powerful
message about the
importanceof the training program
Minimize disruptions
Allow sales professionals to
on training and retaining
information
focus
After the Training Sales Managers should:
Communicate Follow Up Expectations
Commit to a Reinforcement Plan
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It's critical that Sales Managers know what should happen the day after the training
Will the new tools be available?
Will there be assessment questions?
Are there follow up sessions scheduled?
QUESTIONS TO CONSIDER
Sales Managers must clarify what happensand how the skills will be applied
next
Work with the training provider to create a Reinforcement Guide
• Support activities
• Timeline for completion
• Summary of key concepts
• Activity checklist
• Role plays
• Discussion topics
Guide should outline:
Preview the Training
Communicate the Training
Be Visible and Participate
Minimize Disruptions
Communicate Follow Up Expectations
Commit to a Reinforcement Plan
6 CRITICAL MANAGEMENT ACTIONS
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Learn how to transition star sales reps into high performing sales managers!
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BY Ray Makela.
@RayAMakela