How to ensure best video QoE

{Core Analysis}BREAK THE SURFACE

Mobile

Video

Cloud

HOW TO ENSURE BEST VIDEO QOEFor Broadband World Forum

Patrick Lopez

{Core Analysis}

October 2015

1{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

{Core Analysis}

Mobile

Video

Cloud

MISSION AND EXPERIENCE

EXPERTISE

{Core Analysis} is the leading analyst and strategy consultant on mobile, video and cloud.

EXPERIENCE

Corporate development (M&A, strategic partnership, VAR agreements)

Market category creation

Value proposition

Corporate strategy and positioning

Product strategy

Vendor evaluation and selection

Business cases and forecasts

RECENT DEVELOPMENTS

Due Diligence

Acquisitions

Turn around

Financing

Products, technology designs & launches

{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

{Core Analysis} was exclusive advisor to Opera Software in its acquisition of Skyfire for $155m.

{Core Analysis} presented at NAB (National Association of Broadcasters) on PayTV vs OTT strategies and business models.

{Core Analysis} presented at United Nations’ ITU Telecom on convergence of broadband and broadcast.

2

Mobile

Video

Cloud

MARKET TRENDS


{Core Analysis}

Mobile

Video

Cloud

ADVERTISING SPEND AND DIRECTION


Broadcast

• 40B$

Digital

• 42B$

Mobile

• 7.1B$

{Core Analysis}

Mobile

Video

Cloud

DATA AND VIDEO TRAFFIC GROWTH


55% YoY15% QoQIn mature markets, 10% subscriber consume 50% traffic60% of data traffic video by 2020

{Core Analysis}

Mobile

Video

Cloud

VIDEO USAGE AMONGST TYPE OF USERS


{Core Analysis}

Mobile

Video

Cloud

APP TRENDS PERISCOPE - MEERKAT


Pirates Crash the Mayweather–

Pacquiao Fight

{Core Analysis}

Mobile

Video

Cloud

MARKET TRENDS: MEDIA TRENDS

Avvasi HD growth

Data volume of video per hour and resolution

Avvasi changes in H264 profiles distribution


0

10

20

30

2013 2014

SD HD

0

200

400

600

800

1000

1200

1400

240P 360P 480P 720P 1080P

Volume (MB)

0

2

4

6

8

10

12

14

16

18

20

2013 2014

Baseline Main High

{Core Analysis}

Mobile

Video

Cloud

TRADITIONAL OTT IS MATURING…

…and seeking new pricing models


{Core Analysis}

Mobile

Video

Cloud

PAYTV OPERATORS OFFERING OTT SERVICES

To all consumers (not just their subscribers)

Sky: Sky TV NowOrangeViasatBeTV

AustraliaFoxtel Presto and Foxtel Go

NARogers Cable & Shaw Communications: ShomiHBO GoDish (2015)CBS Direct AccessShowtime direct (2015)

OTT players

Google YouTube premium channels

Amazon Instant

Microsoft (Xbox)

Sony (Playstation, Apple, Roku, Samsung, LG)


So

urc

e P

ark

Ass

oci

ate

s

{Core Analysis}

Mobile

Video

Cloud

BUFFERING AND NO START

11

0% 5% 10% 15% 20%

iOS

Android

Percentage of views that never successfully started

~15% of videos to

mobile devices never

successfully start

(WiFi & Mobile)

Source:


http://www.conviva.com/reports/Viewer_Experience_Report.pdf

http://www.conviva.com/reports/Viewer_Experience_Report.pdf

{Core Analysis}

Mobile

Video

Cloud

CONVIVA LIVE VIDEO DATA


{Core Analysis}

Mobile

Video

Cloud

NET NEUTRALITY, THROTTLING


Mobile

Video

Cloud

POSSIBLE SOLUTIONS


{Core Analysis}

Mobile

Video

Cloud

QUALITY OF EXPERIENCE


Production

Encoding

Transmission

Playback

Temporal sampling

Temporal samplingQuantization

Packet lossJitterdelay

Post processingBuffer limit

Spatial distortions

BlurrinessBlockiness

Temporal distortions

Jerky motionsFluidity break

So

urc

e: O

ran

ge

rese

arc

h l

ab

s, 2

00

8

{Core Analysis}

Mobile

Video

Cloud

EXPERIENCE ASSURANCE


{Core Analysis}

Mobile

Video

Cloud

TRANSPARENT CACHING

Transparent caching provides control over type, size, popularity of content.

When deployed, it reduces latency and core backhaul cost.

The main benefit for video is an improved customer experience, with shorter time to start and less buffering time.

17

So

urc

e: P

eerA

pp


{Core Analysis}

Mobile

Video

Cloud

ADAPTIVE BIT RATE MANAGEMENT

Encrypted

Detect video through heuristics algorithms (SSL metadata, packet size, origin servers…)

Detect trick play (seek, pause…) actions

Create QoS layers (4K, HD 1080, 720, SD…)

Enforce step down / QoS per subscription type

18

Clear

Metadata /manifest management

Throttling / pacing

Caching


{Core Analysis}

Mobile

Video

Cloud

TCP OPTIMIZATION

TCP optimization corrects artefacts related to retransmission of packets due to packet loss or low Round Trip Times.

2015 sees uplink TCP optimization as a new feature


• Retransmit• Reduce delivery bit rate

Packet loss

• Session duration• Signalling increase

Slow start

• Not prioritizedBuffer

•Acknowledge packets even if dropped•Sustain bit rateProxy

•Max out TCP delivery as early as possibleFast start

•Prioritized•Provide QoS per serviceBuffer

{Core Analysis}

Mobile

Video

Cloud

THE 4TH GEN OF MOBILE TV SERVICES


BT & EE announce LTE Broadcast servicesEE launches skeegleBT acquires UEFA champions league rightsLaunch 4K sport channel

{Core Analysis}

Mobile

Video

Cloud

THE 4TH GEN OF MOBILE TV SERVICES


720p60 and 1080p60GamingHTML5

How to ensure best video QoE

Technology

Transcript of How to ensure best video QoE