How to Enrich Your Work & Life with Two-Way Twitter Communications
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Transcript of How to Enrich Your Work & Life with Two-Way Twitter Communications
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Enriching Your Work and Life
with Two-Way Twitter Communications
Presented to North Scarborough Rotary, February 12, 2014 Leslie Hetherington, MBA, APR, Communications Director
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The Big Difference?
Two-Way, One to Many Communications and Relationships
(versus the pre-social media one-way ‘megaphone’)
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What Can Twitter Do For You?
Personally Professionally
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Agenda
1. Create Your Profile (Build your Nest)
2. Meet & Follow (Increase Your Flock)
3. Effective Tweeting & #Hashtags (Talk to the Flock)
4. Cultivate Influencers (Bring Your Flock into the Fold)
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Twitter Screens
“handle”
Full
name
Profile page Home page
Your
Tweets
Tweet
Window
Twitter Feed
(others’ tweets)
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First: Risk-proof Your Foundation
Get “buy-in”
Allocate resources & back-up
Set procedures & policies:
Who will tweet?
How often will you tweet?
What topics are taboo?
Determine detractor/ troll management
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Build Your Nest: Create Your Twitter Profile
1. User Name - @___ - Account
2. Icon Photo (128 x128) – Profile
3. Header Photo (520 x 260 px) - Profile
4. Biography (160 characters) – Profile
5. Deselect “Protect my Tweets” – Security and Privacy
6. Select “Let others find me by my email address” – Security
and Privacy
7. Set-up mobile access - Mobile
Free Tool to help size images:
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images/
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Who do I follow and why?
Meet
Find & Follow
Cultivate
Converse, Share & Flatter
Retain Followers,
Hone Influencers... Ambassadors
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Find and Follow…. Who to Follow….
1. Your clients/customers & partners
2. Your competitor’s clients/customers
3. Anyone who might talk about/ be interested in
your product/service
How to Find (basic)
1. Twitter’s Who to Follow ideas (left column)
Twitter’s Find Friends & Popular Accounts
2. Google ‘Name + Twitter’
3. Other users’ Followers
More Advanced Ways to Find Followers
1. Searching via ‘We Follow’ free tool (http://wefollow.com)
2. Free ‘listening’ tools: Google Alerts or
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Talk to Your Flock: Tweeting Tips
1. Tweet short (120 characters or less)
2. Original comments
3. Numbers & positive words: You, Help,
How to, Check out
4. Repeat critical tweets up to 4x but vary with others
5. Tweet when your audience is online Often 8 – 9 am (morning commute), noon – 2 pm, 3 pm, 5 pm – 7 pm
6. Use up to 2 #Hashtags
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What’s a #Hashtag? Putting the # symbol in front of a word or term
pertinent to the tweet
Increases engagement by 35%
Search hashtag before using
If creating: 6 – 12 characters, lowercase with caps to break words
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Cultivate Your Followers
Meet
Find & Follow
Cultivate:
Converse, Share & Flatter
Retain Followers,
Hone Influencers... Ambassadors
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Cultivate: Converse
(It’s Not All About You - 80:20 Rule)
Mention . or >@Twithandle
Reply
@Twithandle
Direct Message (DM)
D Twithandle
Private Public
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Cultivate: Sharing
(and boost engagement)
Share Photos/Images
Share Links (Use Twitter tool or www.bit.ly)
Hint: Use Twitter ‘Lists’ to Group
Good Content Sources
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Cultivate: Flatter with Re-Tweets
Re-Tweet (RT) their tweets
or a modified Tweet (MT) and credit them
Two Ways:
1. Auto RT -
1. Manual RT/MT*: Comment RT via @Twitterhandle, link or
Comment MT via @Twitterhandle, link
Thank Followers for RTs –
@Twitterhandle Thanks for RT
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Cultivate: Flatter
2. Follow Friday (#FF):
3. Favourite a Tweet:
4. Thank new followers:
5. Listen & Provide to what they need/want
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Converse
Share
Flatter
Cultivate:
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Then….. Seek Support
1. Use Reply (@) to connect
2. Provide message
3. Ask for Re-Tweet or RT
@joesmith Learn the meaning
of life on March 4 at the Lightbox.
Bit.ly.ers7st0 Please RT
4. Thank supporters:
@joesmith Thanks for the RT
But don’t over use requests + wear out goodwill
23X When followers are
specifically asked to
“Retweet,” the Retweet
rate is 23X higher
than average.
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1. Build a full profile
2. Follow others (brands & people)
3. Use up to 2 #hashtags per tweet
4. Keep tweets short & positive
5. Use photos & URL links
6. Cultivate Supporters with 80:20 Rule (Converse, Share, Flatter)
7. Use @reply to ask for Re-tweets & support prudently
Top Tweeting Tips:
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What’s your goal?
What #hashtags will you use?
Who will you follow?
What content can you offer?
What content is taboo?
Who will you monitor for content?
How Will You Tweet?
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Questions?
Email: [email protected]
Twitter: @lhetherington or @hardystevenson
Blog: hardystevensoninsights.com