How to engage visitors on your website
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Transcript of How to engage visitors on your website
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How to encourage visitors to interact with you(r website)
Pieter De Clercq
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Just married
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Drupal @ city of Ghent (Digipolis)
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1. Focus, focus, focus
2. Write to engage
3. Kill registration madness
How to encourage interaction with your website?
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1. Focus, focus, focus
Current state
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1. Focus, focus, focus
Suggestion
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1. Focus, focus, focus
How to?
User priorities Ask your users
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1. Focus, focus, focus
How to?
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1. Focus, focus, focus
How to?
Is there a module for that? I'm thinking: webform + colorbox_node +
colorbox + custom javascript
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1. Focus, focus, focus
How to?
Match priorities
with product vision Your users are not always right.
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1. Focus, focus, focus
How to?
Mobile first As an Information Architecture technique
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1. Focus, focus, focus
How to?
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2. Write to engage
Current state
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2. Write to engage
Suggestion
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2. Write to engage
How to?
Write actively.
Make your users feel smart.
You're building a relationship; be nice.
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2. Write to engage
How to?
Is there a module for that? No.
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3. Kill form madness
Current state
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3. Kill form madness
Current state
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3. Kill form madness
Current state
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3. Kill form madness
Current state
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3. Kill form madness
Current state
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3. Kill form madness
How to?
Is there a module for that? No, this is configuration.
But...
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3. Kill form madness
How to?
Is there a module for that? Use 'Mollom' instead of (default) 'Captcha'.
It only presents a captcha if necessary.
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3. Kill form madness
How to?
Is there a module for that? Use 'Inline registration' if you require
registration for node creation.
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3. Kill form madness
How to?
Is there a module for that? Help test / develop 'The Sign-Up Problem (SUP)'
if you love gradual engagement + Drupal
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3. Kill form madness
Imagine
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3. Kill form madness
Imagine
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3. Kill form madness
Imagine
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3. Kill form madness
Imagine
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Feedback & follow-up: http://drupalcampgent.be/feedback