How to Engage Guests with the Complex Issue of Palm Oil · FFI (Fauna & Flora International) Global...
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Dina Bredahl AZA, September 2013 How to Engage Guests with the Complex Issue of Palm Oil and Sharing Tools for a Unified Message
Transcript of How to Engage Guests with the Complex Issue of Palm Oil · FFI (Fauna & Flora International) Global...
Dina Bredahl
AZA, September 2013
How to Engage Guests
with the Complex Issue
of Palm Oil
and
Sharing Tools for a
Unified Message
Topics:
Supporting the RSPO
How to boil down a complex issue into a message for guests
How to engage guests with fun & interaction
What zoos & aquariums can do!
Sharing tools for a unified palm oil message
Why Support the RSPO
We know the RSPO is not
perfect
Criticizing the RSPO as a
non-member is not nearly
as effective as changing
the principles and criteria
from within, with our voting
power.
Zoos can join the RSPO
Cheyenne Mountain Zoo was the first zoo to become a member of the RSPO (2010)
Other Zoos have joined: Zoological Society of London
San Diego Global
Indianapolis Zoo
Joining the ranks of many respected conservation organizations
RSPO Members (E-NGO)
Borneo Orangutan Survival Foundation
BORA (Borneo Rhino Alliance)
Cheyenne Mountain Zoo
Conservation International
FFI (Fauna & Flora International)
Global Environment Centre
Hutan (KOCP Kinabatangan Orangutan Conservation Programme)
Indianapolis Zoo
NWF (National Wildlife Federation)
Orang Utan Republik Foundation
Orangutan Land Trust
PanEco Foundation
Rainforest Alliance
San Diego Zoo Global
SOS (Sumatran Orangutan Society)
The Zoological Society of London
Union of Concerned Scientists
Wetlands International
World Resources Institute
WWF
Why should zoos join the RSPO?
As active RSPO members we are able to vote on important resolutions and shape the direction of the palm oil industry.
We recognize there is room for improvement within the RSPO and we want to be part of that change
RSPO Making Progress
Zoos can change the
industry…using RSPO as
the vehicle!
Propose resolutions
Serve on working groups
Demand traceability
Why Support the RSPO
The RSPO is making
measurable progress
It is the only multi-
stakeholder entity
working toward
sustainable palm oil
It is the most effective
route to reach
sustainability
RSPO Making Progress
Certified Sustainable Palm Oil (CSPO) Production M
etr
ic tons (
MT
)
RSPO Making Progress
0% of palm
oil produced
in 2007 was
RSPO
certified
CSPO Uptake
Boiling down a
complex issue
Messaging for Zoo
Guests
‘Elevator Speech’ Ideas
~38 seconds each
Available on our website
The Grocery Game -Interactive
Kids’ Shopping
Guide
for the Game
The Grocery Game
Coloring
Letters
Kids color &
sign letters
Zoo mails
letters
Kids love coloring & signing!
Prizes…Trading cards!
Kids earn
trading cards
by playing
the shopping
game or
signing a
letter
Connecting with Parents
While kids are
coloring or playing
shopping game
we chat with
parents about palm
oil
give parents an app
promo card
Engage Guests - Animal Art
Nest Building
Interactive Animal Show Natural behaviors, positive reinforcement, engage guests
Interactive Animal Show
Leading the AZA:
Unified Message & Sharing Tools
CMZ is proud to have
helped many zoos learn
more about palm oil and
develop stronger
awareness programs for
engaging zoo guests.
Our focus is also to unify
the message that zoos
are telling guests.
Why We Do Not Support a
Boycott on Palm Oil
Indonesia and Malaysia struggle
with poverty… developing
countries need some way to
drive their economies
We realize that palm oil would be
replaced with another crop that
could cause worse environmental
problems (like soy in the
Amazon)
China and India are the world’s
largest consumers of palm oil
Palm oil plants can produce 4-10 times more oil per
parcel of land than other oil crops.
**Less land is needed to produce more oil.
Source: USDA Foreign Agricultural Service –Commodity Report Dec 2007
Palm Oil Names & Derivatives **It is next to impossible to really know if a product is palm oil free.
1. arachamide mea
2. capric triglyceride
3. caprylic triglyceride
4. caprylyl glycol
5. cetyl alcohol
6. cocoa butter equivalent (CBE)
7. cocoa butter substitute (CBE)
8. elaeis guineensis
9. emulsifier (some can be palm oil derived)
10. epoxidized palm oil (UV cured coatings)
11. ethylene glycol monostearate
12. ethylhexyl palmitate
13. fatty alcohol sulphates
14. glyceryl stearate
15. isopropyl
16. isopropyl palmitate
17. mono-glycerides of fatty acids
18. myristoyl
19. octyl palmitate
20. oleyl betaine
21. palm kernel oil
22. palm oil
23. palm olein
24. palm stearine
25. palmitate
26. palmitoyl oxostearamide
27. palmitoyl tetrapeptide-3
28. peg-100 stearate
29. peptide complex
30. saponified elaeis guineensis
31. sls
32. sodium lauryl
33. sodium lauryl sulphate
34. sodium lauryl sulfate
35. sodium lauryl sulfoacetate
36. sodium palm kernelate
37. sodium palmate
38. sodium stearate
39. sodium laureth sulfate
40. sodium laureth sulphate
41. sodium lauroyl lactylate
42. stearamidopropyl dimethylamine
43. steareth-2
44. steareth-20
45. steareth-21
46. stearic acid
47. vegetable oil
48. vitamin A palmitate
How are Animal Care Manuals or AZA
Guidelines created?
We have systematic processes
Do we brainstorm animal guidelines and hope
that most zoos are able to follow them?
Or do we survey zoos, asking many details about
space and many other criteria?
Comparing palm oil issues & sustainability
criteria to something relatable…
Comparing palm oil issues & sustainability
criteria to something relatable…
We are pretty logical and
realistic when it comes to our
field, our expertise
However…we expect an entire
industry to reach pie-in-the-sky
standards, and do it immediately
Do any of you have old-style
exhibits at your zoo? Why?
For three years Cheyenne Mountain Zoo has
facilitated a palm oil awareness survey of US Zoos.
Results are showing that progress is being made
toward a unified message about sustainable palm oil.
Palm oil messaging in US Zoos - January 2011
Palm oil messaging in US Zoos - January 2012
Palm oil messaging in US Zoos - January 2013
What Zoos Can Do to Help?
Promote Sustainable Palm Oil:
Have guests download CMZ’s Palm Oil
Shopping App!
Letter writing (staff & guests):
Companies that are not RSPO
members -ask them to join
Ask companies to use 100%
segregated CSPO as soon as possible
with traceability throughout the entire
supply chain
Join the RSPO –be part of the solution
with your voting power
RSPO Executive Board
RSPO
Membership
Distribution
across Sectors
What Zoos Can Do to Help?
Develop an animal
show/demo
Natural behaviors
Enrichment
Husbandry training
Painting
Interaction with guests!
Play the shopping game
Find your own ways to
engage guests and share
ideas with zoo community
Awareness Tool Kits on DVD
Help move
sustainable palm
oil forward. Get an
awareness tool kit
today!
DVD or .ftp site
Graphics
Photo library
CMZ’s Palm Oil Shopping Guide App
Choose a category or use Quick Search
Results
Resource for Action & Learning More
Imagine the Difference we can make if
MANY zoos work together…
