How to Drive Traffic and Generate More Leads - Pardot Users Conference
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How To Drive More Traffic And Generate More Leads B2B traffic building and lead generation best practices that leverage social media, online advertising, content distribution, sponsorships, offline activity, and SEO
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Transcript of How to Drive Traffic and Generate More Leads - Pardot Users Conference
How To Drive More Traffic And Generate More Leads
B2B traffic building and lead generation best practices that leverage social media, online advertising, content distribution, sponsorships, offline activity, and SEO
Every program should learn about what your customer wants to know
and use that learning to connect with and convert more customers.
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Revenue
– Cost of acquisition
– Cost of goods
– Overhead
= Happy CEO
Best Practice Combination
Tools Content
Programs YOU ARE
HERE
How do I connect with and convert more customers?
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It’s just like datingJust like dating
5 B2B Dating RulesFrom The Field
Rule #1: Work From The Inside Out
Inbound
Permission
Network
Paid
Rule #2: It’s Not About You
Content From A Customer Perspective
PipelineVisibility
Different Content
Rule #3: Don’t Move Too Fast
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Coffee To Shazam
Form Completion Accuracy
Under 40%
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Learn To Flirt!
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Learn To Flirt!A glance
Small talk in the hall
Coffee date
Email address
Dinner
Visit to the parents
Nurturing their love
4 : B2B dating: buyer-centric process focused on what your customer wants to know : Example - Choose Your Adventure
Rule # 4: Get Out & Socialize More
Nielsen Research:74% of World Internet Population
Avg 6 hours a month22% of total time online
ITSMA Research:75% of Buyers Are Using Socials Media
In the Purchase Process
Outpost Strategy
Anchor
Efficient Network Reach
yoursite.com/resource-
center
Blogging/RSS
LinkedInSlideshare
Twitter Feed
TradeshowsWebinars
YouTubePodcasts
brai
nrid
er.c
om/
know
ledg
e-ce
nter
Rule #5 Don’t Guess What Interests Them
Rule #1: From The Inside Out
Rule #2: It’s Not About You
Rule #3: Don’t Move 2 Fast
Rule # 4: Get Out More
Rule #5: Don’t Guess
Focus On
What Your
Customers
Want To
Know
You Will Get More Shazam
What Do You Want To Know?
• Get your copy of this presentation and other free B2B resources at brainrider.com
• Subscribe to blog.brainrider.com or @brainrider
• Email us at [email protected]• Give me your card with a question on the
back• Or since you know I love B2B dating,
cast me a glance
