How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase
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How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase
Transcript of How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase
- 1. Mobile Money Afghanistan JAN CHIPCHASE
- 2. rising mobile penetration50% DENSITY, MANY MULTIPLE SIM OWNERS, AFGHANISTAN TELECOM REGULATORY AUTHORITY, 2010
- 3. ~4% banking penetration CGAP: 83 ACCOUNTS PER 1,000 PEOPLE, MANY WITH MULTIPLE ACCOUNTS
- 4. team
- 5. team
- 6. ~56 participants 25 IN-DEPTH INTERVIEWS; 8 HOME VISITS PAST, PRESENT AND POTENTIAL FUTURE M-PAISA USERS; PEOPLE WITHIN THE AGENTECOSYSTEM; MANUAL LABOURERS; POLICE OFFICERS; ENTREPRENEURS; RADIO PRODUCER; CHEMIST; TEACHER; FACTORY WORKERS; STUDENTS; SECURITY GUARDS; ELECTRICIAN; STORE CLERKS; LOCAL NGO WORKERS; CORNER APP STORE OPERATORS; FARMERS 44 MALES / 12 FEMALES RANGE OF RELIGIOUS; ETHNIC; SOCIO-ECONOMIC BACKGROUNDS
- 7. research challenges
- 8. money i taboo is
- 9. ramadan
- 10. elections i
- 11. gender divide i i
- 12. security i
- 13. what did we learn?
- 14. stores of value
- 15. stores of value
- 16. stores of value
- 17. stores of value
- 18. the risks of cash i
- 19. informal crediti i
- 20. everyday graft
- 21. financial, mobile, textual literacy
- 22. trust i institutions in i i i
- 23. tangible vs. digital i i i
- 24. finding an agent i i
- 25. social i burden
- 26. chicken & egg i
- 27. mobile = disruptive
- 28. the mobile phone is the the biggest enabler of love ggmarriages in Afghanistan today FEMALE, 20