How to dominate your local competition online
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Transcript of How to dominate your local competition online
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www.LagudaWebMarketing.Com
How To Dominate Your Local
Competition Online
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In 2011 companies will be reducing offline marketing in their budget as
follows:
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Small Businesses will be increasing online marketing in their budget as
follows:
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54% Of Americans Never Look At a Phone Book
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The Time Has Never Been Better To Get Your Business
Online82% of consumers turn to the search engines
when finding a local business
Yet Only…
44% of small businesses do not yet have a website and comprehensive online
marketing plan
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Is It Time To Update Your Website?
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Website Design and Branding Integrate Online Ordering System Using eHungery.com Search Engine Optimization: Page #1 Google Rankings for…
• famous joe's kitchen• Italian Riverside• Italian kitchen Riverside• Italian food Riverside• Italian restaurant Riverside• best Italian food Riverside• best Italian pizza Riverside• Italian pizza Riverside• best pizza Riverside • pizza Riverside, ca
Email Marketing Email Auto-responder Mobile Friendly Website
Famous Joe’s Kitchen Case Study
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Website Before
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Website After
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What’s The Difference?
Before WebsiteX Plain DesignX No Email CaptureX Lack of PicturesX Lack of InformationX No MenuX Doesn’t Engage VisitorsX Poorly Branded Design
After WebsiteEmail CaptureMore Appealing ImagesRotating BannerSpecial Events ListedMenu & Online OrderingEngages Visitors MoreMore Established Design
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Small Business Advertising Budget
The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.
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Where are Small Businesses Advertising?
Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.
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Marketing your website and establishing an online
presence…
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More people use Google to find local businesses online!
Over 87% of all searches online are done through Google.
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Google Local Business Listing
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Setting up Google places…
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Search Engine Optimization
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Search Engine Optimization
SEO helps customers find your website in the search engines
Target the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.
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Search Engine Optimization Checker
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Social Marketing
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Social Marketing On Facebook
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How does a Facebook Fan Page Help Your Business?
There are 420 Million users on Facebook Establishes another place for your business to
get exposure on the internetSends Traffic to Your Website from FacebookImproves your Search Engine OptimizationLets you interact with your customers and local
communityStrengthens customer relationsBuilds brand awareness and trust as an
authority
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Setting up your Facebook Fan Page
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Example of Facebook Fan Page
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Video Marketing On YouTube
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You Tube Demographics
You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is $75,000
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Get more exposure to your local business using video!
30,000,000,000 web videos are watched every month in the United States.
Videos now comprise 60% of all web traffic.
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Youtube marketing in action…
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Other Video Sharing Sites
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Social Marketing On Twitter
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Twitter statistic’s
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Setting up your Twitter Account
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Your customers are talking about
your business on Twitter…
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Why use Twitter?
Here are some examples of how small businesses are successfully using Twitter:
A restaurant can tweet their daily specialsHotels can tweet their current room ratesRealtors can tweet new homes on the marketSmall businesses can tweet their latest special
offers and sales
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Social Media Sites
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The Power of Email Marketing
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Statistic’s on Email Marketing
An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.
The Return on Investment for this amount was estimated at $583 billion.
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Capture your visitors email address for repeat
business!
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Maintain Your Email Opt-in List
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The Mobile Marketing Revolution
58% of Americans have a mobile phone with Web connectivity.
Mobile marketing budget percentages to grow 150% by 2013.
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Let your customers find your business on the go!
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Get the Best Return on Investment
with Online Marketing!
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www.LagudaWebMarketing.com