How To Do Video Marketing On The Internet
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Transcript of How To Do Video Marketing On The Internet
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Video Marketi
ng Goldmi
neHowToWorkFromHomeTips.com/NewBizModel/
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Why YouTube?
• YouTube is the 2nd most popular search engine behind Google
• Most popular video platform
• Estimated 3,000,000,000 daily views
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Why YouTube?
• Quick search engine results
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Why Videos?
• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies
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Why Videos?
• Help boost a product launch
• Increase the value of your product, service or website
• Build a community
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Step 1: Create YouTube Account
• Follow the “Create Account” button on the YouTube website
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Step 1: Create YouTube Account
www.youtube.com/user/howtoworkfromhometip
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Step 2: Understanding YouTube
• YouTube is a community
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
just watch
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Step 2: Understanding YouTube
• What keywords are your audience using?
• Create videos with those keywords in mind
• Use keywords in titles & descriptions
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Step 2: Understanding YouTube
• For example
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Step 3: Analyze Competition
• What location do you want to analyze?
• Input a search keyword
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Step 3: Analyze Competition
• View the results
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Step 3: Analyze Competition
• Use your exact keyword phrase for best search results
• Exceptions include exact match title, keywords used in description, number of subscriptions, likes, dislikes, comments, age of video.
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Step 3: Analyze Competition
• Select the top video from your results & click the stats button
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Step 3: Analyze Competition
• These stats show your competitor’s growth in popularity, number of comments & number of ratings.
• You will immediately see a graph showing the total views and more.
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Step 3: Analyze Competition
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Step 3: Analyze Competition
• You can also see the number of referrals
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Step 3: Analyze Competition
• View the age & gender demographics & geographical location
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Step 4: Optimize Your Video
• Maximum video requirements– 2 GB in size– 15 minutes in length
• Supports these video formats:
.mov, most .mpegs, .avi, .wmv, .flv
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Step 4: Optimize Your Video
• Begin title with keyword phrase you want to rank for
• Always place your URL first in the description box
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Step 4: Optimize Your Video
• Your description should be clear & concise
• Use highly relevant tags– Use the Google Keyword tool for keywords
relevant to your main keyword.
• Include related keywords
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Step 4: Optimize Your Video
• Upload video & select “Public” in the privacy settings
• Select best category
• Share option – connect with Twitter
but NOT FacebookHowToWorkFromHomeTips.com/NewBizModel/
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Step 5: Create a Marketing Strategy
• Create more videos based on target keyword phrases
• Set a goal– What do you want to accomplish?– How much time can you spend each
week?
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Step 5: Create a Marketing Strategy
• Choose a single purpose for each video– Demonstrate a product– Sell the product– Entertain the viewer– Instruct the viewer in background skills– Add value to your blog posts
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Step 5: Create a Marketing Strategy
• Use repetition– Same fonts, colors, graphics, music all help
establish your brand
• Share & promote your videos– Write a blog post– Share link via social media– Share on forums or mastermind groups
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Step 5: Create a Marketing Strategy
• Calls to action– Include one in each video– Create a sense of urgency– Make it easy to understand– Ask others to share it– Recruit affiliates & social media
followers to help spread the word
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Tips for Improved Success
• Keep the format & look of each video similar
• Specialize on one area of your niche• Keep it simple – it’s all about connection• Include URL in your video• Add a call to action at the end and
beginning of your video.
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Conclusion
Discover “5 Ways To Flood Your Site With High Quality Traffic” TODAY!
Go to:
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