How to Do a Social Media Audit to bring in MORE clients€¦ · @AndreaVahl @PhyllisKhare ©2016...
Transcript of How to Do a Social Media Audit to bring in MORE clients€¦ · @AndreaVahl @PhyllisKhare ©2016...
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
How to Do a Social Media Audit to bring in MORE clients
as a social media consultant
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@AndreaVahl @PhyllisKhare ©2015 All Rights Reserved
Meet Andrea and Phyllis
2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies
and more...
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• “Lite” informal setting
• print the checklists and go through them one by one
• over coffee - bring your Square credit card dongle
• Text-Based Formal Report
• use the checklists as a framework
• add your comments and screenshots for each item
• Video Tour
• Recorded -- Snagit, Camtasia, Pro Join.me
• Live -- skype, G+ Hangout, Join.me - many others
Choose a Format for the Review
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Let’s go through the Checklists and Best Practices
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
In General…...
3 Main Sections on each Checklist
1. Profile Images and Bios2. What you post3. How you post
This is the basic structure of the checklists - expand or contract the information depending on the format you choose.
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights• Website listed
• Ninja tip - goes to email optin
• Tweeting 5x per day min.
• Helpful content
• Using Hashtags
• Talking to others
• Ninja tip - attending Tweetchats
• Twitter Lists
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● Cover photo ● About Section with website
○ Ninja tip - goes to email optin● Posting 1x per day min.● Helpful content
○ Ninja tip - funny content● Spam/Unanswered posts?● Connected to website?● Variety of content - images, links
Highlights
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights
● Professional headline● Summary section with keywords and media● Posting 1x/week or more
○ you’ll have to ask● Adding connections● Joined groups● Ninja tip - post to Publisher for more visibility● Skills & Recommendations
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights
● Business account with verified website● At least 5 boards with 5 Pins● Keywords in Board titles● Regularly pinning● Using Keywords● Ninja tip - are you findable?
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
YouTube
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights
● Cover photo done well● Website listed
○ Ninja tip - customized link● Video trailer● Posting regularly● Using Keywords everywhere● Playlists ● Connected accounts● Videos with GOOD LIGHTING and SOUND
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Google+
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights
● Personal section complete○ Ninja tip - only one profile!
● Circling and being circled● Posting regularly● Helpful content● Talking to others
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Highlights
● Well-crafted bio with link to website○ Ninja tip: Instagram Landing page
● Use Hashtags○ branded, functional, fun
● Follow relevant people in your niche● Know what your targeted audience wants to see● Promote your account on other social sites
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
How to Research the Competition
● Ask them who their competitors are
● Use Audience Insights in Ads area (larger Pages only)
● Twitter Search● Look at Twitter Lists● LinkedIn Search● Pinterest Search● Klout, Buzzsumo
http://www.socialmediaexaminer.com/research-competition-on-facebook/
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Facebook Audience Insights
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
How to Write a Good SM Audit Report
Use the checklists as a starting point - make specific notes
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Add screenshots from Analytics
Will need access to Analytics
Add relevant interpretation
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Dive Deeper (more expensive)
You can download stats from 6 months or a year for a deeper dive
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
What to Charge
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Packages and PlansQuick Review
● Per Social Site or Total Package● Example: $45/site or $225 Total
Comprehensive - Suggested Next Steps
● Part of larger package - you implement● Example: $75/site or $400
○ Include post suggestions, graphics extra○ Can lead to in-depth marketing strategy package
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
How to MarketSocial Media Reviews
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Marketing Plan
● Offline marketing○ Networking Events○ Workshops
● Chamber members - offer a deal● Website● Your own e-mail list● Free drawing from social sites
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
The Checklists...
...and excel file with a sheet for each social site
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Right now you have access to:
Basics Module
Bonuses Module
Social Audit Checklists and Excel Sheet
Starter-Kit Documents and Case Studies
Pricing Formulas Page
….and...
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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Reminder - Schedule of Modules
Module 1 - April 14
Module 2 - April 21
Module 3 - April 28
Module 4 - May 5
Module 5 - May 12
Module 6 - May 19
If you are a Premium or Platinum Member - your extra webinar dates are in SMMS under your Welcome Tab