How to Develop Executable Social Business Plan

For ICSE Social Business Plan Competition 2013

Hiroyuki IshizakiBrainstorm Worldwide, Inc. & ICSE

hiroyuki@brainstormww.com

July 31, 2013

For more information

ICSE website: www.icse.jp

ICSE contact e-mail: info@icse.jp Abe research group (Tokyo Tech) website:

http://www.ide.titech.ac.jp/~nabe/wp/

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Steve JobsSteve Wozniak

Mark Zukerberg

Masayoshi Son

No name entrepreneurs

Who is Entrepreneur?

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What is a Social Entrepreneur?by Ashoka Foundation (excerpt)

1. Individuals with innovative solutions to society’s most pressing social problems.

2. They solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps, rather than leaving societal needs to the government or business sectors,

3. Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field.

4. Each social entrepreneur presents ideas that are user-friendly, understandable, ethical, and engage widespread support in order to maximize the number of local people that will stand up, seize their idea, and implement with it.

[source: https://www.ashoka.org/social_entrepreneur]

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What is Reality in the entire World?

[source: http://www.globalissues.org/article/26/poverty-facts-and-stats]

Almost half the world — over three billion people — live on less than $2.50 a day.At least 80% of humanity lives on less than $10 a day.

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Social Problems are All Around the World

Education Healthcare Water resources Peace keeping

Social Security Transportation Information &communication Energy

Economic growth Private sector developmentt

Agriculture development

Natureconservation

Fishery Gender discrimination

Urban/ruraldevelopmentt

Environmental counteractions

Disaster relief Racial discrimination Poverty Child abuse

7Developing simple concept to a realistic business strategy takes time.

Iterative Process of Refining A Business Concept

Business Concept

Assumption Verification

MarketResearch

OrganizedBusiness

Plan

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Mission, Vision & Passion

These three factors are a must have for a successful business venture

It creates supporters of the business

It unifies the team

It energizes the entire company to achieve BHAG (Big Hairy Audacious Goal)

Successful businesses do not put money as their top priority, even if it is for-profit company.

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Mission Examples:

Grameen Bank: To help the poor families to help themselves to overcome poverty. It is targeted to the poor, particularly poor women

Habitat for Humanity works in partnership with God and people everywhere, from all walks of life, to develop communities with people in need by building and renovating houses so that there are decent houses in decent communities in which every person can experience God's love, and can live and grow into all that God intends.

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Vision Examples:

Habitat for Humanity:A world where everyone has a decent place to live

Project Apollo:"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth."

— Pres. Kennedy, May 25, 1961

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Business ModelFor Profit? (targeting BOP consumers)Any creative way to pay for product/service?Who pays? How much? Disposable income of your target customers?Any similar business model?

For Non-profit? (donation based income stream) Merit/appeal for donors?How do you collect donations?Competing NPOs for the money?Any similar business model?

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Re-Imagine Business for BOP Needs

Roundabout Water Solutionswww.playpumps.co.za

• Since 2008 installed over 640 PlayPumps in South Africa, Malawi, Lesotho and Swaziland

• Costs $7,000 to construct

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How it works

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Re-Imagine Business for BOP Needs

Q Drumwww.qdrum.co.za

• The Q Drum is a durable, donut shaped plastic container which when full holds 50 litres of water. It enables the easy transportation of large quantities of water comparatively easily, and remain simple and cost effective.

• Cost: R510 to R450/Unit ($64 to $57)

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How it works

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Create a new ecosystem of education

Teach for Americahttp://www.teachforamerica.org/

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Give women revenue opportunities with mobile phone

Grameen Bank Village Phones www.grameen-info.org

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Healthy dining to share meal with African Children

Table for Twohttp://www.tablefor2.org/home

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Healthy dining to share meal with African Children

Ashoka Foundationwww.ashoka.org

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What is Social Business?

nothing but businessMoney-makingSalary-generatingEmployment-creatingSelf-sustainable Growth-seeking

volunteerdonationODASelf-sacrificing

is NOT ...Social business IS ...

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Difference from conventional business?O

bjec

tive:

To maximize shareholders' wealth.

To improve social welfare as sustainable model

• Identify customer needs/issues• Provide values/solutions• Design revenue model• Put affordable price• Develop supply chain/distribution network• Find long-lasting partners• Make more money (= higher revenue & less cost)• Keep growing and reinvesting

Activ

ities

No difference in terms of activities.

For-profit Busines Social Business

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What is Business Plan?

To maximize shareholders' wealth.

To maximize shareholders' wealth.

1. Executive Summary2. Mission/Vision3. Business overview - description of products/services4. Target market and customer needs - value proposition 5. Existing players, competition factors, Key Success Factors6. Competitive advantage, differenciation factors, positioning7. Business model - ecosystem for supply and revenue8. Sales/marketing strategy, distribution methodology9. Management team and organizational structure10. Sales plan (3-5 years revenue and profit forecast)11. Funding plan - initial funding amout and prospective investors

Business plan is a description ofoperational ecosystem (what you do).managerial roadmap (where you are going).

Standard structure of successful business plan

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Business Strategies For Social IssuesCritical Four Strategies in Dealing with BOP Markets

1. Know what your customers need/want.

2. Identify a business model that works for you.

3. Get Involved with Local Ecosystem of Vendors/Community.

4. Customize or Enable Access By Repackaging Products/Services.

5. Partner with Unconventional Stakeholders.

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Tips For Effective Presentation

1. Summarize your message within time. 1 minute per slide.

2. Clarify social problem and solution.

3. Visualize your message using visualize aids.

4. Key points:

Social Impact/Originality/Feasibility/commitment