How to develop better creative content | Content marketing conference | 27 April 2017
-
Upload
charitycomms -
Category
Government & Nonprofit
-
view
1.283 -
download
0
Transcript of How to develop better creative content | Content marketing conference | 27 April 2017
The workshop
In theory (30 mins)
• What is a creative idea?
• A bit about the brain
• The ideation process
In practice (30 mins)
• The brief
• The brainstorm
• The review
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately, to drive profitable customer action.”
What is content marketing?
4. Brainstorm
5-10 min ofrapid ideation
30 min of sharing
5-10 min ofrapid ideation
30 min of sharing
The brief
IDEAS! SHARE IDEAS! SHARE
5 mins 5 mins 5 mins 5 mins
Opening a new branch …
A conservation charity has recently been gifted 1,000 acres of meadow near the New Forest to develop into a nature centre. We need yo to come up with a name / identity for the new space.
Thanks!
www.niceandserious.com
@niceandserious
+44 (0)207 8121 229