How to develop a workshop!
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Transcript of How to develop a workshop!
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
How to develop a workshop
A workshop to help you succeed in your new role!
1 How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Why are we here…?
SUCCESS Having a systematic framework to developing training is critical!
Offers you guidance Helps with managing vendors Working with stakeholders and sponsors
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Learning objectives
Validate a learning need Create a design document Utilize workshop design/adult learning basics
in workshop design
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Getting to know you…! Name & role Favorite training experience
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
What will you do?
The field needs training on…!
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Validating the training need Validation questions:
How was this training need identified? What is the desired behavior/skill? What else might be inhibiting the desired
behavior? How many people need training?
Learner advocate
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Training is NOT always the solution
Lack of skills/knowledge
Flawed environment
Lack of motivation
–Training–Coaching/mentoring–Practice –Job Aids
– Improved tools & forms– Improved policies– Workplace redesign– Job re-design
–Improved incentives–Information– Coaching– Manager discussions
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Is this a training need?1. The European sales teams will be implementing a new
selling model that encompasses a new call approach as well as new selling competencies.
2. The Cerpirol sales team will be piloting a new remote detailing technology. The operations team wants the reps to be trained on the process for getting technical support during the pilot.
Basic troubleshooting, when and how to call helpdesk, FAQs
3. The national sales leader of Amodopan went on a field ride with a rep. Upon his return he wanted the training focus of the upcoming POA to be on probing skills. The Amodopan training team has rolled out 3 different probing
initiatives to the sales team over the last 1.5 years.
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
What will you do? After your conversation with your colleague
you’ve validated that this is a real training need...
What do you do next?
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Building a home
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Building a home
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It all starts with a blue print!
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Design document“Blueprint” of the learning solution:
1. Objectives2. Learning strategy3. Workshop flow & logistics
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
1. Objectives Why do objectives matter?
1. Identify the expectations2. Determine the scope of the content3. Basis for activities and assessments
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
1. Objectives
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Examples
The goal of this workshop is to prepare you to detail HCPs while utilizing the new interactive
visual aid.
At the end of this workshop you will be able to:• Recall new data in the visual aid• Relate marketing messages with the new data• Navigate the new interactive visual aid • Verbalize marketing messages while utilizing the new interactive visual aid
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
2. Learning strategy
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Pre-work
Learning event
Evaluation
Pull-through
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
3. Workshop flow and logisticsExample: Gain attention Inform learners of objectives Lecture on topic Facilitate activity Debrief Wrap up
Lecture should be
only a third of your entire
agenda!
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Break
Please be back on time!
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Adult learning theory
Adults learn best when:
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they need to know why they
need to learn something
learn experientially
they approach learning as
problem solving
the topic is relevant and of
immediate value
they learn with and from each
other
they are responsible for their
own learning
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Basic workshop design
Assess for retention and coach for on-the-job transfer
Opening exercises to gain attention!
Present content in manageable “chunks”
Activities to provide guidance, practice & feedback
Advanced activities to help participantsapply new skill/concept or tool
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Instructional methods
Some examples are: Lecture Role play Game Structured discussion + debrief Case study Stories Examples
Instructional method
should be changed every 20 minutes
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Design content to increase retention
Reading, hearing, looking at words
or picturesWatching a movie
Looking at an exhibitWatching a
demonstrationObserving action
Participating in a discussionGiving a presentation
Playing a game
Doing a presentation or activitySimulating the real experience
Doing the real thing and getting feedback
ACTIVE
PASSIVE
GREATER RETENTION
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Design document template
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1. Objectives
2. Learning
strategy
3. Workshop
flow &
logistics
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
It’s your turn!
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20 min
Focus on
objectives
and the
instructional
method
Create your own learning strategy! Apply adult learning principles Fill out a design document
Work either in small groups or solo Prepare to discuss your strategy
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
ScenarioThe JV Partner that your sales team is co-
promoting with has been successfully utilizing an Interactive Visual Aid (IVA) for detailing. The IVA has scored very high in the market research
polls and also helped to reduce the cost of updating and printing traditional paper visual
aids by 60%.
Your marketing and sales leadership have plans to leverage this tool and they are seeking for
your expertise to design and develop a learning solution for adopting the IVA, that would
implemented for the whole field. 25
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
What will you do? You’ve created an design document…
Now what ?
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Development resources Existing workshops/materials Games ARS Vendors Images
…YOUR IMAGINATION!
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Train-the-Trainer and leaders guide
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TTT Leaders guide
At-a-glance Speaker notes
Facilitator companion guide
You’ll help others look good…!
How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Always ask yourself…
What should the reps do differently after the training?
Is the content immediately relevant and applicable? Are the objectives realistic for the time allotted?How will they best learn the topic being presented…
Is there enough interactivity?Are the materials developed to encourage participation?Is an assessment or certification necessary?How will the training be reinforced?
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Keep in mind…
• Keep it simple.• Keep it interactive!• Make it relevant.• Make it fun!
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Prepare yourself for success Other onboarding workshops:
Virtual training Metrics Facilitation skills training Coaching
Mentor and manager support Be resourceful Practice! Practice! Practice!
SUCCESS
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How to develop a workshop! by Iida Hokkanen is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License.
Go build something great!
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