How To Determine The Right Amount of Consulting
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Transcript of How To Determine The Right Amount of Consulting
How to Determine the Right
Consulting Package Client Description
No Dedicated Marketing Resources, Wear’s Multiple Hats
No full-time dedicated marketing resources, but does have someone that can help execute
Have a dedicated Marketing or PR person
Have dedicated Marketing or PR person
Agency
Challenges Little Time or Resources To Focus on Marketing Efforts
New to social and content marketing, need advice and tactical help
Lack of Time Has strategy, but needs someone to execute & develop content
Quality Content, Measurement and Strategy
Type of Consulting
Strategic & Tactical Strategic Advice & Content Creation
Strategy on Demand, Best Practices, Campaigns
Content Strategy & Ideas
Editing Releases, SEO & Analysis
Recommended Hours
8 – 10 per month 4 – 6 per month 4 – 6 per month 3- 4 per month 2 per month/per profile
Recommended Consulting Services
(1) Marketing Plan (2) Website Analysis (3) Content Calendar (4) Writing Content (5) Social Media
Marketing (6) Campaigns (7) SEO Analysis (8) Media Relations
Help
(1) Marketing Plan (2) Website Analysis (3) Content Calendar (4) Writing Content (5) Social Media
Marketing (6) Media Pitching (7) SEO Analysis
(1) Marketing Plan (2) Website Analysis (3) Content Calendar (4) Writing Content (5) Social Media
Marketing (6) Campaigns (7) SEO Analysis
(1) Marketing Plan
(2) Website Analysis
(3) Content Calendar
(4) Email Marketing
(5) SEO Analysis
(1) Press Release Edits
(2) Social Media Analysis
