petermikhael.com 3d Logo Design Logo Design Behind The Scenes
How To Design a Logo in 7 Steps
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Transcript of How To Design a Logo in 7 Steps
Based on a Case Study:D7 Photo Studio Logo Design
Designing a Simple Logo in 7 Steps
IxDWorks & Tallinn Summer School 2014Valeria Gasik, Daria Tokranova, Roger Puks
Tuesday, July 29, 14
Tuesday, July 29, 14
Brainstorm with yourself or the colleagues
Mind-maps/concept maps
Lists of concepts
Step 1. Coming up with an idea
Tuesday, July 29, 14
Stuff to map:
• Colors
• Emotions
• Level of details
• Message of the logo
• Area of use
• Whatever comes to your mind :)
Tuesday, July 29, 14
The more sketches — the better! (30-40)
No self censoring, sketch and doodle everything. (you will edit it later)
Show nothing to the client at this point.
Step 2. Make sketches and visualize your ideas
Tuesday, July 29, 14
You should consider:
• Aesthetics and creativity
• Client’s comments and ideas
• Your own ideas
• Current trends of the market
• Deadline
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Step 3. Vectorizing logo
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Work in progress...
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Step 4. Edit and short-list
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Step 5. Adding the typography
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Step 6. Finalizing the logo
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Step 6.1 Still finalizing...
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• Hidden words
• Inappropriate visuals
Step 7. Double check!
Tuesday, July 29, 14
Tuesday, July 29, 14