FLIERB Y D R . K E L S E Y H A L L

HOW TO DES IGN A

F L I E R E L EMENT S

FORMAT

8.5 inches x 11

inches

Single Sided

Not folded

Should contain 1

dominant element

Headline

• 1 to 5 words

• .75 to 1.5 inches high (54-108

point type)

• Larger font size if used as art

Graphic

• Photos - 300 ppi, CMYK, TIFF

Text

• Use short phrases (fragments)

• 1/4 to 1/3 of headline size (12 to

36 point type)

• Least important

information in smallest

font & bottom of page

1 dominant element

Sponsorship logos at bottom of

page

Allow "white space" or unused

space

DESIGN

F L I E R T Y POGRAPHY

LEGIBIL ITY

Simple typeface

Easy to Read

- Arial

- Verdana

- Crimson Text

- Podkova

Line Height

Letter Spacing

Text Size

Color

Image

Voice

Mood

Meet target audience 's

expectations

READABILITY APPROPRIATENESS

F L I E R T Y POGRAPHY

PAIRING TYPEFACES

Opposites attract

Serif fonts great if fliers are

posted

Use serif & sans serif font

families

1 font used or 1 font type for

headings & 1 font type for

body copy

Making every element a different size

Using more than 2 font families

Using vertical lettering

Using similar typefaces (compete with each other)

Don't mess with proportions

Avoid these fonts: Comic Sans, Papyrus

FAUX PAS