Competitive Markets. Frontline Source: Frontline, Reproduced with permission.
HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.
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Transcript of HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.
![Page 1: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/1.jpg)
HOW TO CULTIVATE SLOVAKIA?PR CAMPAIGN FOR THE FRONTLINE CLUB
![Page 2: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/2.jpg)
MISSION:
• Create PR campaign for The Frontline Club - place which hosts series of debates with people who know and are not afraid to speak.
• Campaign must motivate young people to join debates and support the club and its events.
![Page 3: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/3.jpg)
Insights: „I like reading internet discussions, I make fun how
fool they are.“
„I am outraged by their low level, the way of formulating opinions and the fact that they never
enrich the society.“
![Page 4: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/4.jpg)
IDEA:
Exhibition of the Stupidity in Slovak chat roomssupported by The Frontline Club
![Page 5: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/5.jpg)
KEY MESSAGE:
Best debates are not in chat rooms. We cultivate debates.
The Frontline Club
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Main Channel - EVENTS:
• Touring Exhibition of the Stupidity in Slovak chat rooms• Event consists of two main parts:A) Exhibition of the stupidity in Slovak chat rooms
B) Workshops led by Front Line Club with important figures of Slovak society (f.e. Michal Hvorecký, Robert Bezák, Juraj Kušnierik, Shooty...)
![Page 7: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/7.jpg)
Channel - SCHOOL ENDORSEMENT
• Cooperation with the high schools and universities - Media education in practice
• Engagement of the students by exhibition a workshop
![Page 8: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/8.jpg)
Stakeholder engagement• Front line clubThe main hero in the fight against Slovak stupidity
• Students from high schools and universities Main target audience
• Important figures A positive example of critical thinking, formulating attitudes
• Internet debatersAn example of the dark side of Slovakia
![Page 9: HOW TO CULTIVATE SLOVAKIA? PR CAMPAIGN FOR THE FRONTLINE CLUB.](https://reader036.fdocuments.in/reader036/viewer/2022081513/56649ea05503460f94ba2b52/html5/thumbnails/9.jpg)
Media relation• Grand Opening of touring exhibition in Bratislava – report in
nation media (f.e. Markíza, Radio_FM)
• Local events - content cooperation with the local portals in Slovakia and regional media (f.e. TV Patriot, Radio Piešťany)
Owned Channels (web, Facebook Page, Twitter)
• Information hub - News, Tourplan, Programme, Streaming, Aftermovie