How to create the best content for B2B lead generation
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Transcript of How to create the best content for B2B lead generation
HOW TOCREATE THE BEST CONTENTFOR B2B LEAD GENERATION
AS A B2B MARKETER THERE ARE LOTS OFGOOD REASONS TO PRODUCE QUALITY CONTENT:
Building brand awareness
Engaging your target audience
Improving customer retention
HOWEVER,
LIST LEAD GENERATION AS THEIR MOST IMPORTANT ORGANISATIONAL GOAL WHEN IT COMES TOCONTENT MARKETING.
85% OF MARKETERS
SO HOW CAN YOU MAKE SURE CONTENT IS GENERATING AS MANY LEADS AS POSSIBLE?
START BY FOLLOWING
THE GOLDEN RULESOF CONTENT CREATION
1. MAKE IT MEANINGFULDoes the content you’re producing resonate with your audience?
Is it useful?
Does it fulfil a need or a want?
2. MAKE IT ACTIONABLEWhat do you want your audience to do after engaging with this piece of content?
What are the next steps?
3. MAKE IT SHAREABLEIs it something your audience willshare with their social networks?
Have you made it easy for themto do it?
4. MAKE IT SEARCHABLEDo you have the right keywordsand tags to be found easily online?
What is your audience searching for?
5. MAKE IT RELEVANTIs your content easily related toyour business?
What are the topics you want to be known as an authority on?
6. MAKE IT READABLEIs it well written and concise?
Have you used short paragraphs, concise language and clear formatting? Are you avoiding the use of industry jargon?
7. MAKE IT CONSISTENTDoes your latest creation build onthe message in earlier assets?
Are you maintaining brand voiceand style?
OVER TO YOUThese tips will help you generate
higher quality leads. Just remember
lead generation is the start of your content
journey and not the end.
Now you’ll need great content to delight
your existing customers and nurture
new prospects.
Get in touch with us at [email protected]
IF YOU WANT TO LEARN MOREABOUT HOW TO PRODUCE GREAT
CONTENT FOR B2B BUYERS,
DOWNLOADOUR FREE E-BOOK
WHY YOUR MDF PROGRAM IS BROKEN(AND HOW TO FIX IT)