How to Create Optimized Amazon Product Listings for 2017
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Transcript of How to Create Optimized Amazon Product Listings for 2017
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How to Create Optimized Amazon Product Listings for 2017
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Today’s Agenda● Submit Questions in the Chat Box to the Right
● Session Recording Will be Sent out this Week
● More Resources in handouts Section
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Today’s Event Speakers
Pat PetrielloHead of marketplace Strategy
Chad RubinCEO & Co-Founder
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Today’s Agenda
● Understanding Amazon’s A9 Search Algorithm
● How to Create Conversion Rate Optimized Compelling Content
● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it
● Title, Featured Bullet Points, Photos, Reviews, Video
● How to Get Frequently Purchased Products Together
● Amazon Tools That’ll Help You Streamline Optimizations
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How to Create Optimized Amazon Product Listings for 2017From Zero to Best Seller
Stick around for ONE-TIME OFFER!
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Amazon Best Sellers (Anker #1 Biggest PL)
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Amazon's A9 Search Algorithm
● Separate incorporation● Palo Alto, CA
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Amazon's A9 Search Algorithm
● Track search and conversions for search terms with patents
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Amazon's A9 Search Tracking YOU
“Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.” - Amazon
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Amazon A9 Search Intelligence
Compelling Listings
More Conversions
Increase BSRSearch Visibility
More Sales
Amazon A9 Virtuous Cycle
WANT
NEED
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Compelling TITLES: Learn from those that are CRUSHING it
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Create Conversion Rate Optimized Compelling Content
● Do keyword research (tools like Moz, ReviewMeta)● Write for humans (to purchase), not just bots● Explain not just what you’re selling, but your VALUE Prop● Conversion more important than clicks● Analyze negative reviews on competitors
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Compelling IMAGES: Learn from those that are CRUSHING it
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Compelling BULLETS: Learn from those that are CRUSHING it
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Compelling PROMOS: Learn from those that are CRUSHING it
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Compelling A+ CONTENT: Learn from those that are CRUSHING it (ENHANCED)
Address pain points and what makes your product special.
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REVIEWS: Learn from those that are NOT CRUSHING it
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NEXT TIME.. DRIVING TRAFFIC (THE OTHER HALF)
● Promos● Sponsored Ads● Amazon AMS● Facebook / Insta
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RESOURCES
http://www.Skubana.com/Blog
http://www.CPCStrategy.com/Blog
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ONE-TIME OFFER
http://bit.ly/SKUapply
Password: cpcwebinar
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REACH OUT ANYTIME
@ecommrenegade
https://www.linkedin.com/in/chadrubin