DPPEA Education and Outreach Webinar

Welcome.We’ll start shortly.

Agenda• Overview of how social media

can be used for behavior change and social media older-generation smartphone applications – Kelley Dennings, Education and Outreach Project Manager

• Overview of social media mobile applications and social media time savers – Kristen Aubut, Education and Outreach Intern

Agenda

Recent Facebook changes and social media iPhone applications – Clare Estes, Social Marketing and Environmental Policy Intern

Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern

Can social media change behavior?

3 Dorms Participated

Recycling Containers

UNC Charlotte’s Facebook Page

% Change in Material Collected

Hickory Sycamore Cedar

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CansBottlesPaper

How do you get news/info?

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• Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm

• Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.

• Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr

• NC Governor’s policy and how-to regarding social mediahttp://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdfhttp://www.records.ncdcr.gov/socialmedia/index.html

Resources

Getting Started Using Your Phone

• Mobile computing requires a Smartphone

• Cell plan must include Internet access

• Media applications are generally not created for older cell phones, but for new cell phones only

• A phone’s texting capability differs from its Internet capability

Benefits of Mobile Computing

• Real time up-dates of social media during an event

• Uploading photos and videos as soon as they are taken

• Information instantly disseminated to event staff and volunteers

• Accessing sites that may be blocked on your work computer

Mobile Recycling Apps • Suitable for those who travel often

and still want to recycle• Example: Earth911’s iRecycle App

– Search for and get directions to drop-off recycling locations for certain material in your current location or a specified zip code.

– Search for recycling events in your area– Only works if Earth911 information is kept

up to date!

• Some towns have their own recycling app– San Francisco’s “Ecofinder” App

Recent Social Media Changes

• Facebook’s latest update– Facebook Connections: the list of pages that

represents things you like to do• Appears in your Profile

– The Universal “Like”• No longer a “fan” of pages. You now “like” them. • Over 50,000 external sites have implemented

Facebook’s social plug-in.– Popular examples include Pandora, NYTimes.com, IMdb

• MySpace feels and looks more like Facebook

Facebook App• Official iPhone Facebook app (not

a third party application)– Also on Android, Palm, Blackberry

and More– Can also access on m.facebook.com

• Full Facebook functionality, including:– Edit personal profile and status– Read News Feed– View and post photos (including to

Pages) – Like, comment or contribute to

friend’s wall or post– Edit Pages!

• Can’t access personal settings

Facebook App• Easily access all Pages you

Administer• What you can do:

– Edit Status – Like or comment on a Status– Take a picture or video with phone’s

camera and add to page– View page’s info, status and photos

• What you can’t do: – Edit Page settings or info– Delete Page photos– Delete a Status

• Great for updating fans at events or when you’re on the go

YouTube App

• On iPhone the YouTube App comes standard

• Mobile YouTube access also from m.youtube.com

• Search for and play any YouTube videos

• Access YouTube account you administer

YouTube App• What you can do:

– View and watch all your uploaded videos

– Comment or like a video; also read view others’ comments

– E-mail videos to friends• What you can’t do:

– Modify your Channel– View Channel stats– Edit your account or

settings

YouTube App• Uploading Videos

– With an iPhone 3GS, you can upload video automatically

– For the rest of us, send the video to a personalized YouTube e-mail address • Log in to your YouTube account

and visit www.YouTube.com/mobile

• Find your unique YouTube Address– Example@m.youtube.com

• E-mail video to address and it will post automatically!

MySpace App• Official Blackberry MySpace App– Download on Blackberry– Also on iPhone and Android– Can also access from

m.myspace.com• Fully functional– update status, comment, upload

photos, etc.• Great for on-the-go updates

MySpace App• What you can do:

– Virtually everything you can do on the actual site

– Update status/mood– View profiles, comment, message– Post pictures – Post blog entries

• What you can’t do:– Change account settings– Change profile layout– Change demographic info (age,

gender, etc.)

MySpace App• Uploading pictures from a Blackberry:

– Myspace App > My Photos > Upload PhotoOR

– Select picture on phone > send to Myspace

• Uploading pictures from any phone:– Use personalized email address– Log in to your Myspace account > My

Account > Mobile Account Settings– Find email address in bright red font– Email photos to address and they will post

instantly!

Tumblr• Tumblr 101:

– “Microblogging” site– Create customizable webpage and URL– Post photos, text, links, quotes, audio,

video, chat conversations– “Follow” others on Tumblr– “Like” and “reblog” posts– Option to draft and queue posts– Add “tags” to posts

• How to sign up:– www.tumblr.com

Tumblr App• Official Blackberry Tumblr App

– Download on Blackberry, Also on iPhone– Note: unlike other social media sites there is

NOT a mobile site• What you can do:

– Post text, photos, links, chats, audio, video– Send posts to Twitter and Tumblr

• What you can’t do:– Look at profiles via the app– Follow people, view posts, etc.

• For non-Blackberry or iPhone users:– You can still send text, photos, MP3s, or video– Use personalized email, like previously

mentioned– www.tumblr.com/goodies & find “Post by

Email”

Twitter• What you can do:

– Edit my tweets– Read other people’s tweets – Follow link in someone’s

tweet– Stop following someone– See who directly tweeted to

@RE3.org

• What you can’t do: – Edit settings, info, layout– Delete a Status– Look at profiles

Twitpic• How to upload a picture

into Twitter via older smartphone:

• Create a Twitpic account (twitpic.com)• They will provide you

with a dedicated e-mail address such as XXX@twitpic.com• E-mail picture to

address and it will post automatically!

Social Media Time Savers

• Maintaining all your social media can be time consuming

• Link your social media sites together– Updating one site automatically updates another– Facebook linked to MySpace, Twitter– LinkedIn tied to Twitter, Slideshare, Blogspot

• Recycle Guys Facebook page is linked to Twitter feed

Link with Twitterwww.facebook.com/twitter

Link with LinkedIn

The Share Function

All social media sites have the share function that lets you easily send something to your other social media by simply clicking the share button

HootSuite• Hootsuite 101:

– Allows you to manage multiple social media networks via one site

– Use with Twitter, Facebook, Myspace, LinkedIn, and more

– Mobile app available for iPhones– “Hootlet” bookmark app to make

posting easier• How to get started:

– www.hootsuite.com– Create an account

• Manage your social media accounts on one page

Adding Social Media Sites

HootSuite• Updating your status:

– Send one update to all your social networks– Shrink URL– Add photos/documents– Draft and queue posts

HootSuite• Hootlet App:

– Same thing, only from another website– Click “Hootlet” and box pops up

HootSuite• Checking your performance metrics:

– Check how many times links have been clicked– Must use the owl.ly URL shortener– 24hr, 7 days, 30 days, or custom date reports– Shows referrals and regional stats– Shows most popular links you have posted to

Twitter

Thank you

• Kelley Dennings, 919-355-8102• Kelley.Dennings@ncdenr.gov• Resources –

http://www.re3.org/coordinators.htm• Slidedeck - http://www.slideshare.net/ncdenr

*Recording of webinar will be posted soon.