How to Create Fantastic Graphics for Your Blog to Get More Social Media Shares (without using...

@JuliaCSocial #bloggingcamp


Takeaways• The 6 elements that

make a great social media graphic and visual;

• Examples from brands that are making and sharing eye-catching graphics;

• Free or low-cost tools that do not require any technical knowledge to use!


Visuals Are Vital• 90% of information transmitted to

the brain is visual. Visuals are processed 60,000X faster in the brain than text.

• Videos on landing pages increase average page conversion rates by 86%.– Resource: Wishpond

http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014




Visuals Are Vital• Posts with visuals

receive 94% more page visits and engagement than those without.

• 60% of consumers are more likely to click on a business whose images appear in search results.

• Resource: Wishpond http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014





Are You A Creator Or A Curator?

• Creators – 54% of internet users post original photos or videos online that they themselves have created.

• Curators – 47% of internet users take photos or videos that they have found online and repost them.

• You should be a combination of both. – Resource: Pew Internet

http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/




IMPORTANT! Do Not Steal Images

• ONLY use legal images that you have the rights to edit and/or use.

• Do not just go to Google Images and swipe something that looks great.

• You can share, retweet and re-pin something that links back to a brand’s social media account.


Lots of Places for Free Images!

Beth Kanter created a great List.ly:The Ultimate List of Free or Low Cost Image

Collections! http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections

iStock photo

Creative CommonsPhotopin.com

Morguefile.com Getty Images

http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections

http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections


What Is Your Brand Identity?


What Story Are You Telling?


Think Of Your Audience First

Always think first about your audience & your community.

• What will resonate with them?• What will they find

compelling?• What will they want to share

with their friends?

Example: http://www.pinterest.com/randomhouse/

http://www.pinterest.com/randomhouse/


What Story Are You Telling?


What Makes a Great Graphic?

1) It’s visually compelling and catches your eye.

This photo:http://www.pinterest.com/pin/34719945249627461

http://www.pinterest.com/pin/34719945249627461




2) It conveys a story.

This photo: http://www.pinterest.com/pin/229824387206057816/

http://www.pinterest.com/pin/229824387206057816/



3) It is helpful.







4) It elicits emotion!

This photo: https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304

https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304






5) It showcases impact.






6) It is shareable.






Use InfographicsHubSpot found that brands

that publish infographics increase their website and blog traffic an average of 12% over those that do not.

This photo: http://visual.ly/what-infographic-2

http://visual.ly/what-infographic-2

http://visual.ly/what-infographic-2


Great Infographics

Great infographics:1) Contain focused data2) Good design3) Viral titleResource:

http://blog.eloqua.com/what-makes-a-great-infographic

More examples: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836



http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836




Tools to Create Infographics

Infogr.amInfoActive.coPiktochart Easel.lyVenngage

HubSpot has free templates:

http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint




Tools to Create Great Graphics

Word Clouds

Wordle.comTagxedo.comTagul.com WordItOut.comImageChef.com



Quotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com


Tools to Create Great GraphicsEnhance Photos

UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com





Tools to Create Great GraphicsPhoto Apps

ShapelyPiclabMarkstaPictionTypicWordFoto

• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/

https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8




My favorites

Canva.com



My favorites

WordSwag



My favorites: WordSwag



My favorites

Pinstamatic


Nothing is easy!

You may need to change your company culture to become more visual and transparent.

You will need to start thinking visually and in “micro-content” terms.


Tell your story!

Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!


Free E-Book

http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/






Any Questions?

[email protected]

Twitter: @JuliaCSocial

Facebook:www.fb.com/jcsocialmarketing

Blog:www.jcsocialmarketing.com/blog

mailto:[email protected]

http://www.fb.com/jcsocialmarketing

http://www.jcsocialmarketing.com/blog

How to Create Fantastic Graphics for Your Blog to Get More Social Media Shares (without using...

Technology

Transcript of How to Create Fantastic Graphics for Your Blog to Get More Social Media Shares (without using...