How To Create Compelling Videos For Facebook + Animoto Tutorial
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Transcript of How To Create Compelling Videos For Facebook + Animoto Tutorial
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How To Create Compelling Videos For Facebookby Mari Smith
@MariSmith | @Animoto
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Video Posts on Faceboo
k
@MariSmith | @Animoto
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< 1% Video Posts!
“In the 7 posts that brands share on Facebook per week…
...far less than 1% are videos!”
“Of the remaining99%, 80% are links and 19% are photos.”
@MariSmith | @Animoto
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Facebook in Five
Years
Facebook VP:“Five years from now, your News Feed will probably be all video!”
@MariSmith | @Animoto
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Video Ads Are Ineffecti
ve
Mary Meeker Internet Trends 2016:“Online ad efficacy still has a long way to go.”
“Many online ads, especially VIDEO ads, are ineffective.”
@MariSmith | @Animoto
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Create BETTER Video Ads
Mary Meeker Internet Trends 2016:“If there’s ever been a call to arms to create better ads,
this is it.”
@MariSmith | @Animoto
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Snapchat Video
Ads
Mary Meeker Internet Trends 2016:“Some of the BEST ads are on Snapchat”
“Ads tend to be authentic, entertaining, in context and often brief.”
@MariSmith | @Animoto
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2016 Internet Trends Report
@MariSmith | @Animoto
9@MariSmith | @Animoto
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LIVE Video
Platforms:Facebook LivePeriscopeBlab
Ideas for live video:Breaking NewsProduct demosQ&AMeet the team/staffCustomer spotlight
@MariSmith | @Animoto
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Video Creation
Tool
Animoto Tutorial!
@MariSmith | @Animoto
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ANIMOTOTutoria
l
1. Select Video STYLE2. Upload PHOTOS & VIDEOS3. Edit photos, add CAPTIONS 4. TRIM videos5. Add TEXT only blocks6. ARRANGE blocks7. Select MUSIC8. Preview & PRODUCE (720p)9. Download & SHARE10.Copy & REPURPOSE
@MariSmith | @Animoto
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Animoto Special Offer
animoto.com/business20% off a Professional or Business Plan
Through June 30th Enter code: MARI20
@MariSmith | @Animoto