CREATE & OPTIMIZE LINKEDIN COMPANY PAGES

MARKETING BENEFITS OF LINKEDIN

Social Media Marketing

SEO Connecting with Customers

Establishing Your Business as an Industry Leader

Sharing News and Services with Customers

See what else LinkedIn Company pages can do for you.

1. Go to LinkedIn and “Add a Company.” 2. Enter your name and company email to get started.

3. LinkedIn will send you a confirmation request via email.4. After confirming it is time to bring your company’s profile to life.

See LinkedIn Company Page Requirements.

COMPANY PAGE SETUP

1. To edit and view your company page hover cursor over “Company” tab and select your company.

2. To begin modifying the “Overview” page click the “Edit” button.3. Add company description, specialties and other required information.

4. Add a cover photo (640x220 pixels .PNG .JPEG .GIF).5. Add a standard company logo (100x80 pixels .PNG .JPG .GIF).6. Add a square logo: square logo used in network updates (100x80 pixels .PNG .JPG .GIF). 7. Click “Publish” on top right of the page and your content will appear.

COMPANY PAGE SETUP

1. Under the Products & Services tab click on “Edit” from your admin tools button. A. You will see a “Default” view.

2. Add an overview of your product or service portfolio. 3. Add up to 3 banner images to reinforce your message, specialties, products & services (640 x

220 pixels).

PRODUCTS & SERVICES SETUP

PRODUCTS & SERVICES SETUP

4. Link each image to the relevant page on your website.

5. Click “Publish” on the top right of the page and your content will appear on the page.

Bring your products & services page to life. Upload photos, videos and your company URL to maximize SEO.

1. Under the “Edit” dropdown menu select “Add product or service.”

2. Under “Step 1” select product or service. 3. Select a category.4. Add the name of the product or service.5. Attach an image (100 x 80 pixels .PNG .JPG .GIF).6. Add a description (up to 2,000 characters).7. Create bulleted list of key features of your product or

service.8. Add a URL for this product or service.9. Click “Publish” on the top right of the page.

Note: You will need to repeat these steps for each product or service that you want to display.

ADD PRODUCTS & SERVICES

If you’ve mastered editing the products and services page try taking your company’s LinkedIn page to the next level.

• Add a contact from you company, this will help connect interested viewers with the right person for sales and information. 1. To add, company LinkedIn admin must connect to company contact member on LinkedIn. 2. Select the product or service you would like to optimize and select “Edit” to view product

detail in edit mode. 3. Add contact by typing person’s name in box and select the company contact name from

dropdown menu.

• Add a YouTube video for product or service. 1. Create Title. 2. Add URL.3. Don’t forget to click publish!

Nice job! Now rinse and repeat process for other products or services.

OPTIMIZE PRODUCTS & SERVICES

Use “Promoted Products” once you’ve added all products and services to your Company LinkedIn Page.

1. Return to the edit mode and select the “Products and Services” tab. 2. Under Step 4 select the product from the dropdown menu you would like to promote on your

company’s main profile page.

3. If applicable, add a promotion for the product or service (appears below your YouTube video).

This guide provides the basic knowledge to help you start creating your LinkedIn Company Page. LinkedIn provides company’s with many other tools to increase brand recognition and reach. To learn more about these visit LinkedIn.com.Visit our LinkedIn Company Page!

PRODUCT PROMOTION

For more information visit:www.ingenexdigital.com & www.thedigitalbus.com.