How To Create and Market World Class Product
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Transcript of How To Create and Market World Class Product
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CREATING AND
MARKETING WORLD
CLASS CONTENT
Little Known Secrets To Creating And
Marketing Products
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QUALITIES NEEDED TO
SUCCEED WITH THIS
COURSEDETERMINATION TO
SUCCEED
PATIENCEwww.joynwobi.com
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WHAT YOU WILL LEARN IN
THIS COURSEO TACTICAL WAYS TO CREATE PRODUCTS AND
PROGRAMS
O HOW TO GET YOUR BRAND OUT TO YOUR TARGET AUDIENCE
O HOW TO CREATE WORLD CLASS MARKETING SYSTEM TO YOUR PRODUCT
O HOW TO MONETIZE YOUR PRODUCTS
O HOW TO IMPLEMENT WHAT YOU LEARN AND RE-TEACH IT
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Big Question
Which would you rather prefer:
O A $500 product sold to 1000 people every
month?
Or
O 2. A $1000 product you send great traffic
to and get 500 people to buy – one time?
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Ha ha ha!!! Feeling like you got the right answer…
O Thing is it totally depends on YOU.
The ONE thing both answers have in common is “the commitment to see the
whole process through.
O That will determine your results and your success.”
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BUT What does it take to be a
Successful person?
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If you want to be successful
in whatever niche you are
in, then you’ve got to have
these qualities.
O How you get your message out
determines your success.
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The 5 C’sO Clarity
O Competence
O Confidence
O Coaching
O Commitment
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CLARITY
O 1. Is my message to my target audience
clear?
O 2. Does it give a focus on what my
audience needs to do to succeed?
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COMPETENCE
O – Most of us don’t take action because we
don’t have the skills to do it.
O If you don’t have the skills, put them on a
to-do list.
Understand what your clients
needs and figure out how to serve
them.
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…and that makes a
successful person.
Confidence comes with
Mastery
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CONFIDENCE
O Be confident and implement everything you learn.
O Your clients needs to feel that you have the ability to serve.
… that you have the answers to their problems.
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COACHING
O You never figure it out
the first time.
Ask questions.
Get a mentor, do what they did so you lower your
failure rate and shorten your learning curve.
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COMMITMENT
– You need to be committed in what you do
if you want to succeed.
Commitment brings all the C’s together.
No Commitment = no confidence, no clear
path to focus (clarity), no drive to learn
skills, you won’t be coachable.
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What does it take to be a
Successful person?
These core elements will help you serve
your audience successfully, make you a
successful person and help you achieve
your goals.
(Whatever they may be).
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O You are going to need TOOLS to
accomplish this goal of having great
success and creating world class content.
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RESOURCES NEEDEDO Website – A must HAVE.
O Tools: Kajabi, Wordpress
O Video – Video is the new way of marketing.
O Tools: Video hosts – Viddler, Kajabi
O Design – Stand out from the crowd.
O Tools: Elance, Fiverr, etc.
O Fulfillment – Production and Shipping companies.
O Tools: Disk.com, HoneyfountainConsult.com (Kenneth’s room)
O Staff: All you need is YOU.
O (Till you are catering for a list of over 3000 people buying a
range of products.)
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How do we create World class
content?
O What do you need to know to create
World Class Content?
…to stand out from the pack?
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4 Things
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O1. Know your ROLE and your
AUDIENCE
O2. Create for Outcomes
O3. Core Elements
O4. Frameworks
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1. Know your role and your
audienceO Your Role: as a creator and an educator
O To Inspire – Your content should inspire
people to improve their lives. When people
use your product, they are moving closer to
achieving their goals.
O To Instruct – it should teach something.
They should be empowered to be and do
something more.
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1. Know your role and your
audience CONT’D.O Your Audience: In creating content/products,
you don’t need to be super focused on the
people you are going to serve.
O But you are going to have to narrow it down
when you are marketing.
O Know their frustrations, aspirations, hope and
dreams, likes and dislikes.
O In most cases theirs would be the same as
yours.www.joynwobi.com
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2. Create for outcomes
O What do you want your audience to achieve?
O Your content or resource has got to help your
customer achieve something or be something
specific.
O If the customer doesn’t learn something new
after going through your course or product,
they will leave you.
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3. CORE ELEMENTS
5 Core Elements That Should Be
Visible In Your World Class
Content
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1. Problem – Focus on the
problem in your target audience.
What outcome are they looking to
achieve?
People buy products because
they need solutions to their
problems.
2. Possibility – Sell your
customers on a bigger dream. Let
them see that they can be better,
they can achieve their goals.
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3. Perspective – your product should
give them clarity, show them what to
focus on. Serve from your own
perspective and be authentic.
4. Personal Story – To make your
content or product relevant and real,
you need to inject your personal
story. If they can’t connect with you,
they will not buy from you.
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5. Plan – Your resource should
have a step-by-step process that
teaches or helps achieves specific
outcomes.
6. Positivity – Your content resonates
better when it exudes positivity, hope,
energy, enthusiasm. People need to
see that someone out there can identify
with their problem and has solutions for
it.
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4. frameworks
Simply means,
“…an organized or sequential process
that moves you from point A to point B”
It needs to be logical and well thought out,
so it moves them from a problem to a
solution.
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Point A
DUNNO WHERE
TO START
Setup
- Pick A Niche
- Blog Setup
Tell a story of how I set up my Blog. Plugins I used.
Keep up with WWN on Blogs
Generate Content
- Dev. your Editorial calendar
- Read Books
- Research on what your audience needs
What they are currently buying?
What solutions do you want to provide
Drive Traffic
- Share Blog Posts On Social Networks
•Promote your Blog using Ads
•Join communities and groups
•Share links on Facebook
•Be visible on Social media networks
Sales
- Create Products
- Promote Affiliates
– Research on the following:
•Who’s your target audience?
•What is their biggest problem?
•Offer a solution for it.
Point B
MONETIZING YOUR BLOG
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4 things your framework
should do FOR YOU
a. Position – You are viewed as a leader in your niche
b. Package – You stand out from the pack
c. Promotion – Do promotions more strategically. Think each process through
d. Partners – Create for more business; JVs.
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World Class Marketing
O You’ve worked hard and now have a
great, world class product.
O But it’s not gonna stay on the shelf and sit
pretty, you’ve got to market it.
O The way your product stands out, is the
way your marketing should stand out.
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1. Setup as a campaignO All World Class Marketing should be Setup as a
Campaign.
“…a strategic sequence of promotions that lead to a desired result.”
It’s no more “buy my stuff” marketing.
It’s “relationship” marketing.
Get customers contacts, send out a series of value added information, create relationship and do the sale.
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2. value
O All World Class Marketing is driven by
VALUE.
O Every piece of content you send out
should be so pumped with value; you
can’t help but say, “Man, I could
actually charge for this.”
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3. Core elements
5 Core Elements That Should Be
Visible In Your World Class
Marketing
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1. Emotional – it should have an element of
surprise, enthusiasm and commitment. Be
more emotional in whatever content you are
giving.
2. Memorable – your visitors are able
to refer others to your product
because they carried out an action.
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3. Actionable – It needs to tell them to do
something or how to do something; if it’s not
doing that it is not providing value.
4. Transcendent – They are
inspired to rise above or change
their emotional state.
5. Social – your product or program
should help your customers
contribute more in their community,
wherever they find themselves.
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Thank You
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