How to create an SEO-Friendly podcast
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@recipeforseo The recipe for SEO SUCCESS How to create an SEO friendly podcast Make Google fall in love with your pod and win more listeners.
Transcript of How to create an SEO-Friendly podcast
@recipeforseo
The recipe for
SEOSUCCESS
How to create an SEO friendly podcast
Make Google fall in love with your pod and win more listeners.
@recipeforseo
Who am I ?
@recipeforseo
@recipeforseo
Why does SEO matter?
@recipeforseo
Search Engine Optimisation is the process of influencing
natural search results so that your website pages rank well for your
chosen keywords
What is SEO?
podcast episodes
@recipeforseo
What is a Search Engine?
++ =
CRAWLER
ALGORITHMSEARCH ENGINE
INDEX
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Double whammy impact
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@recipeforseo
$999-
The big mistakes
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Lists versus search rankings
Lybsyn reports that 70% of podcast downloads come from iTunes
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List rankings
The podcast 'Home Page”
features curated shows by iTunes,
New and Noteworthy in all categories,
and top episodes.
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Related podcasts
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Related podcasts
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True search resultsSearch result for “SEO”
Results by podcast or individual episodes
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What are the possibleiTunes ranking factors?
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Write for humans first and
search engines second
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What do you want to be found for?
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Podcast title
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Talent / host name
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Podcast subtitle and summary
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Cover art
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Episode title
A click worthy headline beats a keyword stuffed headline every time.
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Episode title
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Episode title
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Ratings and reviews
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Your podcast website
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Show notes
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Results
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Results
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Results
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Results
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AAQQ &&
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The next steps
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The next steps
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www.therecipeforseosuccess.com.au
Thank you
