How to create an effective blog
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Transcript of How to create an effective blog
How To Create
An Effective Blog
Steve Dunne
The Background
To Blogging…..
The Concept of Blogs & its Wider
Implications
The Power of Word of Mouth
The Blogosphere…..
400,000 Blog posts are created every day…
4.6 posts every second (16,000 per hour)…
45% of blogs have not had a posting in the past 3 months…
2.72 million blogs have been permanently abandoned
300K blogs have been abandoned after being regularly maintained for over a year
Only 5% of blogs are corporate
Blogs – Their Strategic Importance
What is A Blog?
Blogs…
Blogs = Web Log
One of the highest profile catalysts for change…
Allowing individuals or groups of like minded individuals to publish on line….
Two new blog is created every second…
What is a Blog ?
“A weblog, or simply a blog, is a website which contains periodic, reverse chronologically ordered posts on a common webpage…...”
What is a Blog?
Ethics & Blogging….
Flogs
Astro Turfing
Blogging Strategies
Is Your Organisation Ready To Blog?
A true and effective blog is:
Dialogue – two way communication – inviting comment and feedback…..
updated regularly….
Written consistently….
Assessing Your Blog Readiness
What Is Your Corporate Culture ?
Assessing Your Blog Readiness
What do We Want To Achieve By Blogging ?
Why Do We Want To Blog ?
As a marketing strategy…
Thought leadership….
Community building….
Customer relations…
Advocacy…..
Brand Building…..
As part of the PR Strategy…..
Assessing Your Blog Readiness
What Problem does Blogging Solve for us ?
What’s the business case for blogging?
Why do we need to pay attention to the blogosphere?
What about credibility in the blogosphere?
How do we know if blogging is right for our organisation?
Pay Attention To The Blogosphere?
“The social web shifts media
from institutions to
communities where
participants benefit from
Group wisdom.”
Terry Semel
CEO Yahoo!
“They Google, blog, Wiki,
Flickr, socialtext, post,
subscribe, annotate and,
above all, share.”
Digital Natives…
Pay Attention To The Blogosphere ?
“Could the music industry
have predicted the rise of
the Arctic Monkeys? The
answer is yes. By
monitoring blogs, chat room
activity and social media
sites they would have
identified an emerging
trend”
Heather Hopkins
Research Director
Hitwise
What’s The Business Case for Blogging ?
Creating Corporate Blogging Guidelines
Do not bring the company into disrepute
Do not defame or discuss your colleagues or their behavior
Do not write anything defamatory
Do not blog in company time
Do not reveal confidential information
Do not reveal trade secrets
Respect your audience
Cite others blogging on the subject area
Be the first to correct your own mistakes
Creating Your Blog...
Blogging Options
Social Networks…
Blog Services…
Self installed blog software…
Web hosts & pre-installed blog software…
Naming Your Blog
Tools For Blogging….
Tools For Blogging
Writing For Your Blog
Blogging Terminology
Author byline
Permalink
Blogroll
Catagories
Comments
Trackbacks
Pillar Articles
Building Traction...
Building Traction
Finding Blog Readers
Publish, Publish, Publish…..
Using Blog Directories
No Blog is an Island!
Who’s Blogging About You?
Harnessing Bloggers…
Blog Sites To Target
Fashion
Consumer Technology
Women
Ethnic
Coolhunting.com
Coolhunter.com
Endgadget.com
Gizmodo.com
Techdigest.tv
Blogher.org
Pickledpolitics.com
Blog Etiquette
Blogging – The Legal & Ethical Side
ROI is ROB!
Connections
Conversations
Discovery
Amplification
Leverage
The Viral Effect…
My
Blog
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Stay in touch – And Say Hello!
http://twitter.com/stevedunne
How To Create
An Effective Blog
Steve Dunne