HOW TO CREATE ASUCCESSFUL

PRESENTATION

What is the most important ingredient

of a successful presentation?

The slides?

The slides?The speaker?

The slides?The speaker?

The data?

The slides?The speaker?

The data?X

THE IDEA

But not just any idea...

The idea must be...

understandable

memorable

andeffectivein changing

thought or behavior

understandable

understandablememorable

understandablememorable

effective

to be

SUCCESSFUL

But how?

SUCCES

imple

How do you simplify your ideas?

Simple = core + compact

If you can’t explain it simply,you don’t understand it well enough.

-Albert Einstein

Making a presentation is like making a pizza.

There are dozens of toppings,but you have to be selective.

Find the core.

The more compact the idea,

the easier it is to share.

SUCCES

imple

nexpected

How do you get the audience to pay attention to your ideas

and then maintain their interest?

Get attention: SURPRISE

Get attention: SURPRISE

Get attention: SURPRISE

Hold attention: INTEREST

It’s not hard to SURPRISE your audience...

But it is hard to MAINTAIN THEIR INTEREST.

A boss makes work drudgery, a leader makes it interesting.

-Russell H. Ewing

SUCCES

imple

nexpected

oncrete

How do you help people understand and remember

your ideas?

Avoid abstraction.

Abstraction is the luxury of the expert.

The Velcro theory of memory

The Velcro theory of memory

The more hooks in your idea, the better.

SUCCES

imple

nexpected

oncrete

redible

How do you make people believe?

External credibilityvs.

Internal credibility

Authorities and antiauthorities

Convincing detailsAccessible statisticsTestable credentials

Are you better off now than you were four years ago?-Ronald Reagan

SUCCES

imple

nexpected

oncrete

redible

motional

How do you make people care?

If I look at the one, I will act.

-Mother Teresa

The power of association

Form an association between something they don’t yet care about

and something they do care about.

Appeal to self-interest

Appeal to identity

SUCCES

imple

nexpected

oncrete

redible

motional

tories

How do you get people to act?

Stories as simulation(Tell people how to act)

Stories as inspiration(Give people energy to act)

Hillsvs.

Heartbeats

Once you have an idea that’s worth presenting...

...you can begin to work on the presentation.

But first things first...

SUCCES

imple

nexpected

oncrete

redible

motional

tories