How to Create a Slick Mobile User Experience Travel ... · May 2014 . Introducing ImpulseFlyer •...
Transcript of How to Create a Slick Mobile User Experience Travel ... · May 2014 . Introducing ImpulseFlyer •...
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– How to Create a Slick Mobile User Experience
Travel Distribution Summit Asia
May 2014
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Introducing ImpulseFlyer
• An online luxury travel service specializing in luxury & boutique hotels: – Curated selection of only the most amazing luxury & boutique hotels in Asia
and beyond
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ImpulseFlyer’s iPhone app has held the #1 ranking for Travel in 5 countries
Ranked #1 for Travel on the iPhone App Store in:
• Singapore
• Hong Kong
• Malaysia
• Macau
• United Arab Emirates
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How to Create a Slick Mobile User Experience
• Top Priorities: – Develop a fully responsive website
– Develop native apps for devices most commonly used by your customers (iPhone, iPad, Android)
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Mobile Optimized, Fully Responsive Website
iPad Samsung Galaxy S4 iPhone 5S
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How to Create a Slick Mobile User Experience
• Design Elements To Consider: – Speed
– Clarity
– Visuals – inspiration vs transaction
– # of screens/taps to a completed booking
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Example: Hotel Tonight
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The Do-Nothing Approach (2013)
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The Strip-It-Right-Down Approach (2013)
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Accor – 2013 vs 2014
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Hilton – 2013 vs 2014
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Marriott – 2013 vs 2014
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Starwood – 2013 vs 2014
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Hyatt – 2013 vs 2014
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Thank You
Steven Gong
Chief Executive Officer| ImpulseFlyer
T: +65 6407 1517 | M: +65 8182 2852
E: [email protected] | W: https://impulseflyer.com