Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients
How to Create a Powerful LinkedIn Profile that Attracts Clients - Workshop Slides
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Transcript of How to Create a Powerful LinkedIn Profile that Attracts Clients - Workshop Slides
How to Create a Powerful LinkedIn Profile that Attracts Clients
Bonnie PowerLinkedIn Lead Generation Specialist
CEO, Perfect Boom
LinkedIn is a networking site for business people, specialists, consultants, coaches and
organisations to connect.
What is LinkedIn?
What’s the Purpose of Your LinkedIn Profile?
Your LinkedIn Profile should strengthen your Personal Brand. So when someone Google’s your name, it will provide a positive
influence for them to contact you about your services.
1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B2. LinkedIn is now adding 2 new members every second3. As of 2016, 7 million Australians are on LinkedIn
LinkedIn is Booming !
3 Interesting Facts:
The Top 10 Elements of a Powerful LinkedIn Profile
- FOR LEAD GENERATION -
The Top 10 Elements of a Powerful Profile
1. Photo2. Headline3. Contact Details4. Industry5. Location
6. Summary Section7. Employment Section8. Skills9. Recommendation10.Media
1. Your Photo
Needs to be Engaging, Warm, & Captures the Essence of Who You Are
2. Your HeadlineExplains what you do in 140 characters (use keyword)
Template for You to Use:
I help <insert your target market> with <insert your line of expertise> so they <outline their key goal or
how you overcome their problems>
For Example:
3. Your Contact Details
There are 200+ industry categories, so choose the one that your clients would
choose when they are searching for someone who offers your type of
services.
4. Your Industry
5. Your Location
Choose the Location where you’ll be happy to meet your clients on a day to day basis.
(Note: this is used as a search criteria)
6. Your Summary SectionKey Points to Include:
1. Provide a snapshot of what you do and why you do it!2. Outline what results you’ve delivered to your market3. Show what your previous clients say as ‘testimonials’4. List your contact details and FREE Offer
3 Tips - Summary SectionYou’ve only got 2000 characters so:
1. Include your keywords 2. Get to the point3. Use an engaging tone
7. Your Employment Section
Key Points to Include:
1. Describe the results you generated for your clients2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the
value you delivered.
Key Points to Include:
1. Describe the results you generated for your clients2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the
value you delivered.
Key Tip for Your Employment Section
8. Your Skills
Getting endorsed for the right skills will help you be found by prospective clients, as this section ranks highly for SEO on LinkedIn.
Key Tip for Your Skills
Rearrange the Skills in order of relevance. You can also add and delete Skills!
9. Your Recommendations
Help your prospective clients to get the feeling you are a reliable professional, with a great track record.Aim to get at least 3-10 recommendations
Key Tip - How to Ask for a Recommendation
1. Call or email to ask your client if they’ll willing to provide one.2. Once they’ve responded, log into your profile and click the
down arrow to the right of the button near your profile picture.3. Click Ask to be recommended from the dropdown.4. Follow the prompts to request the recommendation.5. Click Send.
1. Background Image – your logo, contact details, tagline2. Videos that Help Your Prospective Client Achieve a Result3. 2-3 JPG images of Client Testimonials
10. Your Media Portfolio
The ‘Perfect Recommendation’ Template
“ Before I hired <your name>! for <insert type of service/keyword>, I had <describe the key problem they were experiencing>. <your name’s> team worked to <describe the overall process in a statement> and within <time frame>, I had achieved <desired result / positive outcome>. I highly recommend <your name>!
”
Example: Background Image - canva.com
Example: JPG Image of Testimonials
Example: Blog Post Images
The Top 5 LinkedIn Marketing Strategies
1. The Curiosity Ignitor2. The Thought Leadership Platform3. The Curate & Share Strategy4. The Direct Approach5. The ‘Giving in Groups’ Method
Here’s an example of a 5 Step Process that uses some of the LinkedIn Marketing Strategies we’ve discussed in the training:
1. View the profiles of your prospective clients2. Invite them to connect on LinkedIn3. Update your profile daily by sharing relevant content4. Post regularly on topics you want to be known for5. Send a message to begin an interesting conversation with your
prospects, then book a time to meet.
Try Using 2 or 3 Strategies: