1. 1. HOW TO BE THE TOPIC OF EVERY PINNER'S DREAM VACATION BOARD
2. 2. MELISSA MEGGINSON Marketing Manager, Tailwind Tailwindapp.com - @Tailwindapp - @MelMegg
3. 3. Smart Pinterest Marketing backed by the Pinterest Marketing API CONTENT DOMAIN BRAND ROI
4. 4. On The Block Why Pinterest Anyway? How to Make a Prole that Performs Get Your Content Discovered Q&A
5. 5. So, Why Pinterest?
6. 6. 74% Of pinners view Pinterest as a tool to help them plan for the future
7. 7. That means Pinterest is helping your most coveted audiences plan for the future. 50BPins 1Bboards 70Musers
8. 8. 1/3Of millennials are on Pinterest 80%Of usage is on a mobile device 55%Women 18-54 are on Pinterest +100% YoY growth in men 67%Pinners will experience a major life event in 6 months That means Pinterest is helping your most coveted audiences plan for the future.
9. 9. Pinners use Pinterest to store ideas for major life decisions 68% Home Improvement 65% Events 50% Travel 47% Baby
10. 10. 47% Baby 68% Home Improvement 65% Events Pinners use Pinterest to store ideas for major life decisions 50% Travel
11. 11. Theyre Spending More, Too Twitter Facebook Pinterest $69 $80 $179
12. 12. Content Lasts Longer 5-25 minutes 80 minutes > 1 week
13. 13. Content Lasts Longer
14. 14. CREATE A PROFILE THAT PERFORMS
15. 15. Step 1: Signup for Pinterest as a Business business.pinterest.com - verify your domain, gain analytics, buy ads
16. 16. Step 2: See whats already being pinned from your domain Pin source hack: pinterest.com/source/yourdomain.com
17. 17. Step 3: Plan Your First 12 Boards 5 things they love 5 things they have a hard time finding 2 things about you 12 initial boards
18. 18. Things They Love
19. 19. Things They Have A Hard Time Finding
20. 20. Things About YOU
21. 21. Take Advantage of the Smart Feed Emphasizes quality of content Quality of pin Quality of sites Interests of your followers
22. 22. What Makes A High Quality Pin Vertical pins - 2:3 aspect ratio High-quality images DO NOT over brand NO hashtags on Pinterest
23. 23. Which Pin Is Best?
24. 24. Rich description Beautiful image More engagement
25. 25. Instructions, Lists, and How-Tos
26. 26. Rich Pins Article Pins App Pins Movie Pins Product Pins Recipe Pins Places Pins
27. 27. Rich Pins Article Pins App Pins Movie Pins Product Pins Recipe Pins Places Pins
28. 28. Place Pins
29. 29. Place Pins and UserGeneratedContent TagYourOwnPins AreaSpecicBoards
30. 30. Analytics Track where youre starting, whats working, what isnt working for free at tailwindapp.com
31. 31. Analytics Gain audience information, domain trends and profile stats from Pinterests analytics
32. 32. GET YOUR CONTENT FOUND
33. 33. Cross-Promote Your Account
34. 34. Work With Influential Pinners Propel your reach Add to trustworthiness Find new fans Target the right audience
35. 35. Find Influential Pinners
36. 36. Find Influential Pinners
37. 37. Find Influential Pinners A well targeted account with 50,000 followers will be more effective at driving users to your site than an account with 2 million followers that doesnt pin about your industry.
38. 38. Find Influential Pinners
39. 39. Share Other Great Content User-Generated Content Local Businesses & Accounts Your own dream travels
40. 40. Host a Contest Sweepstakes: Winner is chosen at random Contests: Winners chosen on objective basis. Ex. the best curated board wins Promotion: Promote following or repinning to grow engagement on Pinterest
41. 41. Host a Contest Landing Pages Include: Copy, rules, design, tracking
42. 42. Host a Contest
43. 43. Host a Contest Dan Ashbach Dan330 64 MILLION potential impressions inuential in: Outdoors, Food & Drink, Architecture 1.6 MILLION FOLLOWERS
44. 44. Host a Contest melissa@tailwindapp.com
45. 45. Make Your Website Pinterest Friendly
46. 46. Pin Regularly! Start your free trial of Tailwind tailwindapp.com
47. 47. Pin Regularly!
48. 48. Pin Regularly!
49. 49. Pin Regularly!
50. 50. Pin Regularly! Start your free trial of Tailwind tailwindapp.com
51. 51. THANK YOU melissa@tailwindapp.com@Tailwindapp@MelMegg