How to craft the right marketing message for your startup - GHangout
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Group Hangout – April, 23th
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Who is your customer? Why you do what you do? How are you different from existing solutions? What is your product? We explained during this Google Hangout how to answer these questions and create a meaningful marketing message for your early-stage business.
Transcript of How to craft the right marketing message for your startup - GHangout
Group Hangout – April, 23th
A great idea…
but…
how to start getting
traction?
1.How to explain clearly what
your startup does
1.How to understand who is the
right customer for your startup,
and who is not
The Startup Canvas
Who? Why?
How? What?
The Startup Canvas
Who? Why?
How? What?
“Don't find
customers for your
products, find
products for your
customers.”
- Seth Godin -
Who do you
want to
help?
PICK
YOUR
MARKET.
WRITE DOWN
YOUR
PERSONA
-Name - Age - City
-Hobbies - Passions - Job
-Goals to reach at the end of the
year
-Favorite websites to help reach
the goals
-Plans for the future
The Startup Canvas
Who? Why?
How? What?
Why
How
What What is your product?
What makes
your startup
unique?
What is the
purpose of your
startup?
Who?
Early-stage
entrepreneurs
Accelerator program,
workshops, community
of peers
Creating community
marketing strategies
Building
successful
startups
Why
How
What
A collaborative
software
Making employees
work together more
effectively
?
Who?
-- ? --
Why
How
What
A collaborative
software
Making salesmen
work together more
effectively
Selling more in
order to reach
their monthly goal
Who?
Salesmen who work
remotely
Why
How
What
Success
Time
END GOAL
Challenge 2 Challenge 3
Challenge 1
1.WHO? -> Pick your market
2.WHY? -> Understand what the
end goal is
3.HOW?-> Identify what the biggest
pain in order to reach this end goal
is.
My startup helps
WHO to WHY by
HOW.
My startup helps early
stage entrepreneurs to
build successful
startups by creating
community marketing
strategies.
Need help?
